Add a conversion tracking tag to the website
Posted: Tue Jan 07, 2025 6:01 am
A name is then assigned and a conversion value is specified. Even if submitting a lead form has no directly measurable value, we should still specify a value here. It is best to use a fictitious euro amount that roughly corresponds to what a new inquiry from a prospective customer is worth to you. In the case of purchases in an online shop, the conversion value should automatically be filled with the order value. Your shop system usually takes care of this automatically. When using the counting method, we differentiate between conversions that bring us something again and again (e.g. purchases in the shop) and conversions that only add value to us the first time (e.g. subscriptions to our newsletter). You can leave the other settings at default with a clear conscience. Now press Save to save your conversion action.
Now, in the last step, we need to provide our website with the information about when the conversion action should be carried out. We will handle the setup via the Google Tag Manager, so in this step we select “Use Google Tag Manager”. You will now receive a conversion ID and a conversion label. It is best to copy both pieces of luxembourg whatsapp phone number information and save them, as we will now need them to set up. However, you can also set up your conversions with other tag management systems. First, we switch to the Google Tag Manager and select our website account that we created in step 1. Under “Tags”, you now create a new tracking tag and select “Google Ads Conversion Tracking” for the type. The information from step 2 is now entered here; you need at least the “Conversion ID” and “Conversion Label” fields. Specifying the conversion value is optional. Since we specified a value for filling out the form in our example, we will now use this here as well.
Note : If there is no conversion link on your website yet, the Tag Manager will suggest that you create a so-called "conversion link". This is a tag that is fired on every subpage of your website. As the name suggests, the code ensures that the information from the clicked URL of your ad is linked to your conversion tracking. A corresponding cookie is set for this purpose. You do not have to worry about this process, because the conversion link runs automatically as soon as the tag is set up.
Last but not least, we need a suitable trigger. The trigger specifies which action on the website triggers our tracking tag. There is a wide selection of predefined “trigger types”. It is best to see which trigger best corresponds to your conversion. In our example, this is “Submit form”.
Depending on how your website is structured, you may need to create a custom trigger that is executed exactly when you want it to be. We recommend that you experiment with the variables in Google Tag Manager in preview mode to find the right settings. The most important variables for your trigger are “Click URL”, “Click Classes”, “Click ID”, “Form Text” and “Form URL”. If these variables are not available in your Tag Manager, you must first activate them under “Variables” in Google Tag Manager.
You can then select the preview mode by clicking on "Preview" and execute the conversion action on your website. Then, in preview mode, look at the variables mentioned above to find your perfect trigger for your conversion.
Setting up the right triggers can be complicated for beginners. If you encounter any problems when setting up your Google Ads conversions, please contact us . As a professional Google Ads agency, we are happy to help you.
Now, in the last step, we need to provide our website with the information about when the conversion action should be carried out. We will handle the setup via the Google Tag Manager, so in this step we select “Use Google Tag Manager”. You will now receive a conversion ID and a conversion label. It is best to copy both pieces of luxembourg whatsapp phone number information and save them, as we will now need them to set up. However, you can also set up your conversions with other tag management systems. First, we switch to the Google Tag Manager and select our website account that we created in step 1. Under “Tags”, you now create a new tracking tag and select “Google Ads Conversion Tracking” for the type. The information from step 2 is now entered here; you need at least the “Conversion ID” and “Conversion Label” fields. Specifying the conversion value is optional. Since we specified a value for filling out the form in our example, we will now use this here as well.
Note : If there is no conversion link on your website yet, the Tag Manager will suggest that you create a so-called "conversion link". This is a tag that is fired on every subpage of your website. As the name suggests, the code ensures that the information from the clicked URL of your ad is linked to your conversion tracking. A corresponding cookie is set for this purpose. You do not have to worry about this process, because the conversion link runs automatically as soon as the tag is set up.
Last but not least, we need a suitable trigger. The trigger specifies which action on the website triggers our tracking tag. There is a wide selection of predefined “trigger types”. It is best to see which trigger best corresponds to your conversion. In our example, this is “Submit form”.
Depending on how your website is structured, you may need to create a custom trigger that is executed exactly when you want it to be. We recommend that you experiment with the variables in Google Tag Manager in preview mode to find the right settings. The most important variables for your trigger are “Click URL”, “Click Classes”, “Click ID”, “Form Text” and “Form URL”. If these variables are not available in your Tag Manager, you must first activate them under “Variables” in Google Tag Manager.
You can then select the preview mode by clicking on "Preview" and execute the conversion action on your website. Then, in preview mode, look at the variables mentioned above to find your perfect trigger for your conversion.
Setting up the right triggers can be complicated for beginners. If you encounter any problems when setting up your Google Ads conversions, please contact us . As a professional Google Ads agency, we are happy to help you.