How to choose the right online marketing channel

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How to choose the right online marketing channel
Have you ever struggled with how to choose the right promotion channel? After successfully creating a refreshing website or launching a new product for the first time, should you invest your limited resources in Facebook or Google keyword advertising? In fact, as long as you understand how they find their target audience and the characteristics of their products, you can flexibly use various marketing platforms to push product and brand information according to your actual needs.

The difference between Push and Pull Marketing
Just like traditional marketing models, online marketing uruguay whatsapp can also be divided into push marketing and pull marketing. Let us briefly review it first: Push Marketing means actively sending promotional messages to the audience through various media in order to attract the attention of potential consumers and convert them into sales groups; on the contrary, Pull Marketing uses products Based on its own value, guide customers in need to take proactive actions.

Digital Application of Push-Pull Marketing
The mainstream online marketing channels in the current market also apply the Push-Pull operating model – Facebook, as a typical Push Marketing platform, accurately sets the characteristics of the target group, such as age, gender, language, interests and delivery time. Wait, and send the message you want to send to designated users in the form of text, pictures or video posts. If your brand or product is still in its infancy and the market is not familiar with it, Push Marketing such as social media or GDN (Google Display Network) can effectively send ads to a huge audience, quickly increase exposure and increase the number of potential customers. Conversion opportunities.