What changed in advertising labeling in

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To help the advertising chain participants better understand the nuances of labeling, Roskomnadzor and major players in the advertising market provide explanations. And to make it easier to label ads, ORD and ERIR are improving their functionality. Read the main news of January in the article to keep your finger on the pulse.

Updated instructions for adding tokens

Tips for advertisers on the ERIR website

Correct reporting in ORD VK

Function of deleting data in ORD

New recommendations for ORD from ERIR

Clarifications on labeling self-promotion

Clarification on Reels marking

Updated instructions for adding tokens
In January, Roskomnadzor updated its recommendations for token placement.

1. The updated recommendation now canada whatsapp includes an asterisk in the block with information about adding a token at the end of the text block.

The footnote states that the regulatory documents will be adopted in 2024. Now, according to paragraph 12 of Roskomnadzor Order No. 191 of November 30, 2022, the token must be added to the beginning of the text block if it is impossible to place it in the link.

What changed in advertising

2. Instructions for adding erid to links have appeared.

Placing erid in a clickable link is the preferred way to add the token.

The main universal option is to add a GET parameter to the clickable link before the redirect in the form: “Link to the site” + “?” + “erid”.

If the link already contains some other GET parameter (for example, a UTM tag), then erid must be added either immediately after the “?” sign or through “&” in the list of GET parameters.