If you cooperate with content marketing and Facebook Pixel to track potential audiences, remarketing will only get twice the result with half the effort. Of course, the entire operation will become relatively complicated.
Advertising presentation is also a major feature. The background is connected to the "picture-oriented" Instagram, coupled with the carousel and collection advertising formats that have become increasingly popular in recent years. It is eye-catching, satisfies the visual effect, and is a great way to convert people. a good advertising experience.
The fault may be that Facebook ads are too proactive. Users may be "forced to watch ads" if they are exposed too frequently, so they must have the right strategy and stop in moderation. In addition, Facebook's organic reach rate is declining every year, and too much competition is a hidden concern.
Fortunately, advertising costs have been significantly reduced ghana whatsapp starting in 2020, and more people are choosing to use Facebook for promotion.
A more suitable platform
There is no most suitable, only more suitable . The biggest difference between the two is the impression of keywords.
Google ads may be more suitable for industries that provide solutions , such as beauty, dental care, education courses, etc. If you want to have your teeth cleaned, or you are worried about hair loss, I believe you will search for "teeth cleaning" or "teeth cleaning" online as soon as possible. "Alopecia" and other keywords?
Also because we will enter keywords to find results, if you want to promote a relatively new conceptual product or service, when people have no idea of the keyword at all, they will not search for the word at all, then Facebook "Active promotion" may be a way to build an impression of the brand first.
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