Explaining the process and key points of creating a BtoB marketing strategy!
Posted: Wed Dec 04, 2024 5:35 am
It is said that "it is important to carry out marketing activities based on a strategy, rather than carrying them out haphazardly."
In particular, in B2B marketing, where the target audience is other companies, if a detailed strategy is not developed, the company will not be able to differentiate itself from its competitors and will lose its competitive advantage.
However,
First of all, is it important to develop a strategy for B2B marketing?
How do you create a B2B marketing strategy?
Are there any key points to cambodia telegram phone number list consider when developing a B2B marketing strategy?
Many people may have questions such as:
This time, we will explain the importance of BtoB marketing strategy design, how to create it, and the key points to consider when formulating a strategy .
If you are thinking of starting BtoB marketing or would like to review your company's BtoB marketing, please use this as a reference.
In addition, Teklo Inc. is distributing a free document titled " How to Create a Successful BtoB Marketing Plan ," which summarizes strategic design for BtoB marketing .
If you are a B2B company that would like to know about common problems and solutions when planning marketing strategies, be sure to read this article.
First, let’s talk about B2B marketing.
What is B2B marketing?
The difference between BtoB marketing and BtoC marketing
Main methods of BtoB marketing
The future outlook for BtoB marketing
We will explain about:
What is B2B marketing?
B2B marketing is a marketing method for selling products and services between businesses .
BtoB stands for Business to Business and refers to transactions between companies.
BtoB marketing aims to increase awareness of products and services through advertising, sales activities, exhibitions, and other means, in order to acquire customers and encourage continued use.
It is also important to make proposals and communicate in a way that is tailored to your business partners and their respective needs.
On the other hand, compared to BtoC marketing targeted at individuals, it requires more specialized knowledge and skills, so there are high hurdles to overcome.
Since there are often multiple competitors and expenses can be high, it is important to develop a good strategy from a cost-effective perspective.
Related article: What is BtoB marketing? Introducing measures and examples for each phase
The difference between BtoB marketing and BtoC marketing
The differences between B2B marketing and B2C marketing are as follows:
B2B Marketing B2C Marketing
subject Enterprise Individual
Decision maker Multiple people 1 person (self)
Review period long short
Purchase price expensive low
The big difference is the number of decision makers and the length of time they consider buying.
In B2B marketing, there are often multiple decision makers, and coordination and decision-making within the organization can be time-consuming and complicated .
In order for your request to be approved, you may be asked to provide appropriate information and explanatory materials.
On the other hand, BtoC marketing is characterized by a short period of time until purchase, since decisions are made by individuals.
While the price and functionality of the product or service are important, lifestyle suggestions based on personal needs and values and building a brand image are considered to be effective measures.
BtoB marketing and BtoC marketing have different target audiences and provide different information, so they require different approaches.
Main methods of BtoB marketing
The main methods of B2B marketing are as follows:
1. Content Marketing
Content marketing is a method of increasing your company's fan base by providing users with useful information, leading to purchases of your products and services .
Specifically, one measure to highlight a company's expertise is to provide the latest industry information and know-how on a blog or website.
Other methods include providing deeper knowledge through white papers and webinars.
For more information on content marketing, please refer to the following article:
Related article: What is content marketing? A comprehensive explanation of how to put it into practice, techniques, and examples
2. SEO
Search engine optimization (SEO) is also essential in B2B marketing.
Our goal is to rank highly in search engines such as Google and increase the number of visitors to our website from search results .
You can expect to gain new customers and strengthen your branding.
For more information on the basics of SEO, please refer to the following article:
In particular, in B2B marketing, where the target audience is other companies, if a detailed strategy is not developed, the company will not be able to differentiate itself from its competitors and will lose its competitive advantage.
However,
First of all, is it important to develop a strategy for B2B marketing?
How do you create a B2B marketing strategy?
Are there any key points to cambodia telegram phone number list consider when developing a B2B marketing strategy?
Many people may have questions such as:
This time, we will explain the importance of BtoB marketing strategy design, how to create it, and the key points to consider when formulating a strategy .
If you are thinking of starting BtoB marketing or would like to review your company's BtoB marketing, please use this as a reference.
In addition, Teklo Inc. is distributing a free document titled " How to Create a Successful BtoB Marketing Plan ," which summarizes strategic design for BtoB marketing .
If you are a B2B company that would like to know about common problems and solutions when planning marketing strategies, be sure to read this article.
First, let’s talk about B2B marketing.
What is B2B marketing?
The difference between BtoB marketing and BtoC marketing
Main methods of BtoB marketing
The future outlook for BtoB marketing
We will explain about:
What is B2B marketing?
B2B marketing is a marketing method for selling products and services between businesses .
BtoB stands for Business to Business and refers to transactions between companies.
BtoB marketing aims to increase awareness of products and services through advertising, sales activities, exhibitions, and other means, in order to acquire customers and encourage continued use.
It is also important to make proposals and communicate in a way that is tailored to your business partners and their respective needs.
On the other hand, compared to BtoC marketing targeted at individuals, it requires more specialized knowledge and skills, so there are high hurdles to overcome.
Since there are often multiple competitors and expenses can be high, it is important to develop a good strategy from a cost-effective perspective.
Related article: What is BtoB marketing? Introducing measures and examples for each phase
The difference between BtoB marketing and BtoC marketing
The differences between B2B marketing and B2C marketing are as follows:
B2B Marketing B2C Marketing
subject Enterprise Individual
Decision maker Multiple people 1 person (self)
Review period long short
Purchase price expensive low
The big difference is the number of decision makers and the length of time they consider buying.
In B2B marketing, there are often multiple decision makers, and coordination and decision-making within the organization can be time-consuming and complicated .
In order for your request to be approved, you may be asked to provide appropriate information and explanatory materials.
On the other hand, BtoC marketing is characterized by a short period of time until purchase, since decisions are made by individuals.
While the price and functionality of the product or service are important, lifestyle suggestions based on personal needs and values and building a brand image are considered to be effective measures.
BtoB marketing and BtoC marketing have different target audiences and provide different information, so they require different approaches.
Main methods of BtoB marketing
The main methods of B2B marketing are as follows:
1. Content Marketing
Content marketing is a method of increasing your company's fan base by providing users with useful information, leading to purchases of your products and services .
Specifically, one measure to highlight a company's expertise is to provide the latest industry information and know-how on a blog or website.
Other methods include providing deeper knowledge through white papers and webinars.
For more information on content marketing, please refer to the following article:
Related article: What is content marketing? A comprehensive explanation of how to put it into practice, techniques, and examples
2. SEO
Search engine optimization (SEO) is also essential in B2B marketing.
Our goal is to rank highly in search engines such as Google and increase the number of visitors to our website from search results .
You can expect to gain new customers and strengthen your branding.
For more information on the basics of SEO, please refer to the following article: