What are the tips for a good sales pitch? A clear explanation using the exchange techniques used by successful salesmen
Posted: Wed Dec 04, 2024 5:41 am
There are many people who worry that they are not good at talking and are not suited to sales. I get the impression that many of these people are blindly repeating sales without knowing the basics of sales talk flow or conversation techniques such as counterargument. Before giving up on the idea that you are not suited to sales, there are many things you should do, such as thinking about how to approach sales and preparing for sales.
This article uses counterargument techniques to clearly explain the tips and basic flow of a successful sales talk. If you are having trouble with sales or want to improve your sales performance, be sure to check out this article.
It is important to master the basics of the flow of sales talk in order to make sales successful. If you just try to sell blindly, the deal will not go well. On the other hand, if you north korea b2b leads master the basics of the flow of sales talk, there is a good chance that the deal will go well, so even if you are not good at sales, there is no need to be discouraged.
Here, we will explain the basic flow of a sales talk in five steps using example conversations. Try to imagine an actual sales talk from the example conversations.
1. Greetings
A sales pitch starts with a greeting. Be sure to start by saying your company name and name in a bright and cheerful manner so that the other person will listen to you. When making a sales pitch, remember that you are the representative of the company and try not to give an unpleasant first impression. Also, if your company name is not well-known, it is not enough to just say the company name. It is also a good idea to talk about the company's location or a famous product of your company.
For example, try to reassure your client by saying, "I'm Tanaka from X company. The company is located in Osaka City. Our product has a 90% domestic market share."
②Chat (Icebreaker)
Next is small talk (ice-breaking) to create an atmosphere where it is easy to talk. Especially when you are negotiating with someone for the first time, you may feel nervous because you don't know what kind of person the other person is, and the conversation may not go smoothly. In such cases, try to create an atmosphere where it is easy to talk by making small talk. If you ask the other person questions during small talk, don't forget to disclose some information about yourself.
Be sure to open up by saying something like, "I'm from Osaka, but where are you from?" Also, if you bring up a topic related to business negotiations in the conversation, you can move smoothly to the main topic.
3) Hearing
After smoothly transitioning to the main topic, the next step is listening. When listening, try to find out the client's worries, issues, and needs. To do this, you need to understand and empathize with the other person's position.
Try to empathize by saying something like, "I understand how you feel. What do you think are the specific reasons why you can't achieve your complaint reduction goal?" You will gain the other person's trust and may be able to get them to reveal their true feelings that they wouldn't tell other companies.
Be careful not to rush into selling your products or services before finding out about the customer's issues and concerns. This will make you seem selfish, and the sales negotiations will likely not go well.
④ Offer
Once you have identified your client's challenges and needs, move on to offering your products or services. Rather than talking about the product's description or features, talk about the benefits it will bring to the client in the future so that they can easily imagine them.
If the other party is unsure about anything during the offer process, tell them that you can support them. Explain the disadvantages and make an offer in a way that they can accept.
"I've heard that your company has issues with complaints about your products, but by adopting our products, the number of complaints will drop dramatically. Raw material costs will increase slightly, but fewer complaints will reduce the time you need to deal with them. You can use the time you would have spent on dealing with complaints to develop new products.
This article uses counterargument techniques to clearly explain the tips and basic flow of a successful sales talk. If you are having trouble with sales or want to improve your sales performance, be sure to check out this article.
It is important to master the basics of the flow of sales talk in order to make sales successful. If you just try to sell blindly, the deal will not go well. On the other hand, if you north korea b2b leads master the basics of the flow of sales talk, there is a good chance that the deal will go well, so even if you are not good at sales, there is no need to be discouraged.
Here, we will explain the basic flow of a sales talk in five steps using example conversations. Try to imagine an actual sales talk from the example conversations.
1. Greetings
A sales pitch starts with a greeting. Be sure to start by saying your company name and name in a bright and cheerful manner so that the other person will listen to you. When making a sales pitch, remember that you are the representative of the company and try not to give an unpleasant first impression. Also, if your company name is not well-known, it is not enough to just say the company name. It is also a good idea to talk about the company's location or a famous product of your company.
For example, try to reassure your client by saying, "I'm Tanaka from X company. The company is located in Osaka City. Our product has a 90% domestic market share."
②Chat (Icebreaker)
Next is small talk (ice-breaking) to create an atmosphere where it is easy to talk. Especially when you are negotiating with someone for the first time, you may feel nervous because you don't know what kind of person the other person is, and the conversation may not go smoothly. In such cases, try to create an atmosphere where it is easy to talk by making small talk. If you ask the other person questions during small talk, don't forget to disclose some information about yourself.
Be sure to open up by saying something like, "I'm from Osaka, but where are you from?" Also, if you bring up a topic related to business negotiations in the conversation, you can move smoothly to the main topic.
3) Hearing
After smoothly transitioning to the main topic, the next step is listening. When listening, try to find out the client's worries, issues, and needs. To do this, you need to understand and empathize with the other person's position.
Try to empathize by saying something like, "I understand how you feel. What do you think are the specific reasons why you can't achieve your complaint reduction goal?" You will gain the other person's trust and may be able to get them to reveal their true feelings that they wouldn't tell other companies.
Be careful not to rush into selling your products or services before finding out about the customer's issues and concerns. This will make you seem selfish, and the sales negotiations will likely not go well.
④ Offer
Once you have identified your client's challenges and needs, move on to offering your products or services. Rather than talking about the product's description or features, talk about the benefits it will bring to the client in the future so that they can easily imagine them.
If the other party is unsure about anything during the offer process, tell them that you can support them. Explain the disadvantages and make an offer in a way that they can accept.
"I've heard that your company has issues with complaints about your products, but by adopting our products, the number of complaints will drop dramatically. Raw material costs will increase slightly, but fewer complaints will reduce the time you need to deal with them. You can use the time you would have spent on dealing with complaints to develop new products.