What risks does he want to eliminate?
Posted: Wed Jan 08, 2025 3:34 am
My short answer to the question in the title is: reporting on marketing results is very difficult without a clear marketing strategy that defines goals and the means to achieve them. Not forgetting the definition of KPIs and metrics that describe the achievement of goals.
Without a common language for management, it is much more difficult to argue the importance of marketing measures than in a situation where you have both a clear strategy and implementation proposals for implementing the plans. With the MVG-MRACE® model, you ensure that you are “on the same wavelength” with management.
Here are a few more things to consider about what else a lack of planning and goals in marketing can mean, in addition to the important fact that reporting results in general is very difficult (=stupid) without goals to which the achieved results are reflected.
If there are no goals, at a strategic level it could mean that:
Marketing is unable to meet the business's growth goals and strategy.
Marketing, sales, communications, and organizational leadership all do different things. Collaboration across team boundaries is not enough to break down big-picture goals into steps that grow the company.
Marketing measures may not be able to respond to lithuania phone data trends or changes in the competitive situation and customer behavior.
The marketing strategy is incomplete, meaning that the resources used for marketing may be wasted.
It is impossible to justify increasing the marketing budget and investing in investments.
If there are no goals, at a tactical level it could mean that:
There is no certainty whether the right actions are being taken, in the right channel, for the right target group or at the right time.
Cause-and-effect relationships are lacking and it is difficult to prioritize tasks, which causes the work to lose focus.
Instead of looking at the big picture, we get stuck looking at the details
Are we measuring the wrong things, or maybe the right things, but in the wrong way?
In the worst case, the guidance of the outsourced marketing partner remains at a very superficial level and we are in a situation where neither party is satisfied.
The strategic MVG model and tactical MRACE® are a pair designed to work most effectively together. Goals stay aligned and tracking their achievement is easy, especially with our MRACE® Dashboard.
Without a common language for management, it is much more difficult to argue the importance of marketing measures than in a situation where you have both a clear strategy and implementation proposals for implementing the plans. With the MVG-MRACE® model, you ensure that you are “on the same wavelength” with management.
Here are a few more things to consider about what else a lack of planning and goals in marketing can mean, in addition to the important fact that reporting results in general is very difficult (=stupid) without goals to which the achieved results are reflected.
If there are no goals, at a strategic level it could mean that:
Marketing is unable to meet the business's growth goals and strategy.
Marketing, sales, communications, and organizational leadership all do different things. Collaboration across team boundaries is not enough to break down big-picture goals into steps that grow the company.
Marketing measures may not be able to respond to lithuania phone data trends or changes in the competitive situation and customer behavior.
The marketing strategy is incomplete, meaning that the resources used for marketing may be wasted.
It is impossible to justify increasing the marketing budget and investing in investments.
If there are no goals, at a tactical level it could mean that:
There is no certainty whether the right actions are being taken, in the right channel, for the right target group or at the right time.
Cause-and-effect relationships are lacking and it is difficult to prioritize tasks, which causes the work to lose focus.
Instead of looking at the big picture, we get stuck looking at the details
Are we measuring the wrong things, or maybe the right things, but in the wrong way?
In the worst case, the guidance of the outsourced marketing partner remains at a very superficial level and we are in a situation where neither party is satisfied.
The strategic MVG model and tactical MRACE® are a pair designed to work most effectively together. Goals stay aligned and tracking their achievement is easy, especially with our MRACE® Dashboard.