Read here how you can start measuring marketing results
Posted: Wed Jan 08, 2025 3:51 am
7. Creating a measurement plan and setting up a KPI dashboard
– What metrics should your company monitor so that operations can be developed reliably based on data?
A common reason why marketing is under-resourced is a lack of measurement. If the results of marketing are not measured and its impacts are not justified in a business-oriented way, why would other management want to invest in marketing? You and I both know the value of marketing without measurement, but with better measurement and interpretation of data, the entire company can better understand the importance of marketing.
Measuring marketing results is key to tracking strategy progress. It's also key to driving results based on data. Measurement and KPIs relate how your current actions contribute to your long-term goals.
Measuring also makes your business more customer-centric. If you analyze weekly how each content and campaign has or has not interested your target group, that is customer-centric marketing luxembourg phone data development at its best.
It also provides important perspective for other management on business and product development, because the numbers directly show how each value proposition or competitive advantage has interested your target group.
Implementing a marketing strategy using the MRACE® model
The starting point of a marketing strategy is only when you start implementing the strategy in your marketing. A good model for tactical implementation of marketing and implementation of the strategy is the MRACE® model.
The MRACE® model enables marketing to deliver better results by aligning all channels with the same common goals. When tactical marketing is implemented with a strategic marketing strategy based on the MVG model, your company will strengthen its position among your desired target group both today and in the long term, making marketing a true growth engine and competitive advantage for your company.
– What metrics should your company monitor so that operations can be developed reliably based on data?
A common reason why marketing is under-resourced is a lack of measurement. If the results of marketing are not measured and its impacts are not justified in a business-oriented way, why would other management want to invest in marketing? You and I both know the value of marketing without measurement, but with better measurement and interpretation of data, the entire company can better understand the importance of marketing.
Measuring marketing results is key to tracking strategy progress. It's also key to driving results based on data. Measurement and KPIs relate how your current actions contribute to your long-term goals.
Measuring also makes your business more customer-centric. If you analyze weekly how each content and campaign has or has not interested your target group, that is customer-centric marketing luxembourg phone data development at its best.
It also provides important perspective for other management on business and product development, because the numbers directly show how each value proposition or competitive advantage has interested your target group.
Implementing a marketing strategy using the MRACE® model
The starting point of a marketing strategy is only when you start implementing the strategy in your marketing. A good model for tactical implementation of marketing and implementation of the strategy is the MRACE® model.
The MRACE® model enables marketing to deliver better results by aligning all channels with the same common goals. When tactical marketing is implemented with a strategic marketing strategy based on the MVG model, your company will strengthen its position among your desired target group both today and in the long term, making marketing a true growth engine and competitive advantage for your company.