Measure – Visual identity developed based on data

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For example, let's take a Reach-stage ad copy that should arouse the interest of a potential new customer in a product or company. Let's use Chat GPT artificial intelligence to produce a text like the one described above, and put it in the ad stream. Great, the machine does the text for me, easy!

There are just a few buts:

Everyone else can produce the same text (WikiPedia)
The text lacks the company's own tone -of-voice
The text does not address the buyer persona
As the use of artificial intelligence undoubtedly grows exponentially in the future, the amount of flat and boring “content” will increase even more. While artificial intelligence will certainly continue to develop rapidly, the development is also being used by everyone else. However, good text, especially in advertising, should evoke emotions. Read more about the future of artificial intelligence and content production.

Engage – A customer who is committed and recommends your company
When a visual identity builds a strong image of your company from the first glance, the brand image becomes clearer and the customer remembers your company better. A solid, appealing image improves the experience of your company, making you more likely to buy again and easier to recommend. Engaged customers trust you even in difficult times.

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Visual identity creates recognition over time. It is important to give the identity time and enough repetitions so that it sticks in people's minds. By measuring the effectiveness of advertising, you malaysia phone data get data that can be used to develop the visual identity. It is important to maintain a consistent line, but also to hone it to be more effective all the time. For example, the number of brand searches on Google gives an indication of how well your company sticks in your customers' minds.

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The MRACE® model enhances tactical marketing and all its phases are explained in more detail in our book at a general level. By reading the book, you will get a clear overview of how we implement and manage the digital marketing of our client companies.

I also recommend listening to our podcast on Spotify or watching it on YouTube , so you can hear through real examples how the MRACE® model works in practice and what kind of results we have achieved with it.

When your company's image remains intact throughout the entire purchase journey, trust in your product grows. Engaged customers then dare to buy your products even in difficult times.

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