HOW TO WRITE CONTENT TO GENERATE LEADS?

[samueljon]

This web page aims to describe more precisely the content of your offer. Its objectives are to:

keep the visitor on your site,
encourage him to download your offer.
The prospect should therefore discover through this page the advantages of downloading your offer and the steps to follow to obtain it.

Ultimately, the goal is to offer your visitors the chance to download the offer in exchange for some information about themselves. To do this, they will simply have to fill out a form. c level contact list


Good to know: It’s important to make your landing page more fluid. According to recent figures from KISSmetrics, if it takes more than a second to load, it would reduce the conversion rate of your leads by around 7%.Having a form is not enough: it must also be optimized. For example, the longer a form is, the less it will convert!

A form must be composed of several fields to be filled in. It is intended to collect information concerning the prospect (name, first name, address, purchase project, etc.).

This is an important step to enable your content to generate leads and to enable their conversion into qualified customers. Operationally, you can use this information later in order to engage in a conversation with your future customer.

Since the latter has already downloaded your offer, he is therefore considered to be more and more interested in your products or services. The possibility of converting it into a sale will therefore be higher.