LIMITED TIME LEAD RETENTION
Posted: Thu Jan 09, 2025 6:00 am
Article 5 of Simplified Standard NS-048 relating to customer-prospect files also states that “personal data relating to customers may not be kept beyond the period strictly necessary for the management of the commercial relationship”.
It provides clarification regarding data collected in the context of commercial prospecting (which is the case for the lead). Subject to compliance with the Data Protection Act, customer data used in the context of commercial prospecting may be retained for up to three years after the end of the commercial relationship. phone number list
For example, the lead may be destroyed three years after the expiration date of a warranty, after a purchase or at the end of a contract...
At the end of this three-year period, the data controller may contact the data subject again to propose continuing the relationship. Conversely, or in the absence of a positive and explicit response from the said person, the data must be deleted.Directive 95/46/EC takes up the terms of the Data Protection Act in this area.
Indeed, personal data must be "kept in a form which permits identification of the persons concerned for no longer than is necessary to achieve the purposes for which they are collected or for which they are further processed".
It provides clarification regarding data collected in the context of commercial prospecting (which is the case for the lead). Subject to compliance with the Data Protection Act, customer data used in the context of commercial prospecting may be retained for up to three years after the end of the commercial relationship. phone number list
For example, the lead may be destroyed three years after the expiration date of a warranty, after a purchase or at the end of a contract...
At the end of this three-year period, the data controller may contact the data subject again to propose continuing the relationship. Conversely, or in the absence of a positive and explicit response from the said person, the data must be deleted.Directive 95/46/EC takes up the terms of the Data Protection Act in this area.
Indeed, personal data must be "kept in a form which permits identification of the persons concerned for no longer than is necessary to achieve the purposes for which they are collected or for which they are further processed".