The Skyscraper Technique Quantity vs. quality

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Whatever action you take to improve your social media efforts, it should align with your SEO goal. That way, you don’t lose traffic to either side. To succeed with your social media SEO strategy, don’t ignore these valuable tips on SEO and social media.

1. Publish great quality content
SEO has continued to evolve, and search marketing is no longer what it used to be. Google’s bots and search engine algorithms have evolved to understand user intent as well as the relevance and quality of content.

These factors help Google serve users the most relevant content based on their search query. In other words, keyword stuffing is a thing of the past, while quality content reigns supreme . For this reason, make sure your blog content performs well on both social media and SEO by prioritizing the quality, usefulness, and well-researched nature of your posts.


Don’t try to post too frequently. Instead, take the time to do cambodia telegram data your research to produce in-depth articles that connect with your readers. One of the best ways to create quality content is to understand who your ideal reader is.

Put yourself in their shoes and understand their needs (and pain points). Similarly, reworking content from an old blog post is a great way to produce quality content. Take your top-performing blog posts and add relevant, up-to-date data to drive social media engagement. This strategy can help you get more social signals that will improve your SEO.

Also look for blog posts that have underperformed and do a major overhaul. Follow the same process as you would for your top-performing posts. If the content isn’t performing well, the best approach is to add more relevant content using the Skyscraper technique.

The Skyscraper Technique is a content creation strategy that turns your posts into link-generating material. The concept of a Skyscraper content strategy is to make your articles perform better and outperform your competitors’ – much like a skyscraper towering over its surroundings.