Why it is important to have a content strategy, especially in B2B companies
Posted: Wed Dec 04, 2024 6:04 am
A few days ago , we were talking about how content (text, images, and videos) is vital to the internet. Channels, touchpoints, publications, operations: they all need content resources to help users achieve a goal or complete a task. And these follow (or are aligned with) a larger concept: branding. In the digital world, having a voice and visual language to promote a brand is as fundamental as having a physical location was. And this is what makes marketing more important than ever for the modern (digital) business.
It is well known that B2C companies “have the most fun” when it comes to social media: their brands can easily express themselves on these channels, often almost playfully philippines b2b leads interacting with their end users and competitors. Even global brands can get into a social media discussion about their flagship products and people will be entertained as if they were characters in an animated film. A good example of this was the fight between Google and Apple over the headphone jack issue.
Social media is a very dynamic environment that can feel like uncharted territory for others, such as companies with more complex services like those working in supply chains or those whose value proposition is to help other companies operate. B2B businesses do not necessarily feel an urgency or need to be attractive or have an eye-catching design for their survival. Their value proposition and demand resides elsewhere; a “fairly large” place like the healthcare industry, product elasticity, the arrival of new commodities or technologies, or access to raw materials.
So the main question many businesses are asking themselves is, should their brands communicate “fun” on social media? Can B2B companies do it too? And if the answers to both questions are “no,” then how can they live and thrive in today’s digital world where marketing and brand personalities are prominent?
The answer lies in the concept of content strategy , or defining what a business should do with its digital channels (social media, blogs, videos, websites, etc.), who it wants to speak to and why, and what kind of content it should offer to those who are interested in listening to it. This is the kind of digital marketing effort that is worth your time and attention.
We believe that content strategies are more important for B2B companies than B2C companies today, as B2C companies can connect in a simpler and more intuitive way. That’s why we’re presenting you with some of the best practices we’ve learned from working with global companies, as well as some thoughts on why you should engage digitally with your audience.
It is well known that B2C companies “have the most fun” when it comes to social media: their brands can easily express themselves on these channels, often almost playfully philippines b2b leads interacting with their end users and competitors. Even global brands can get into a social media discussion about their flagship products and people will be entertained as if they were characters in an animated film. A good example of this was the fight between Google and Apple over the headphone jack issue.
Social media is a very dynamic environment that can feel like uncharted territory for others, such as companies with more complex services like those working in supply chains or those whose value proposition is to help other companies operate. B2B businesses do not necessarily feel an urgency or need to be attractive or have an eye-catching design for their survival. Their value proposition and demand resides elsewhere; a “fairly large” place like the healthcare industry, product elasticity, the arrival of new commodities or technologies, or access to raw materials.
So the main question many businesses are asking themselves is, should their brands communicate “fun” on social media? Can B2B companies do it too? And if the answers to both questions are “no,” then how can they live and thrive in today’s digital world where marketing and brand personalities are prominent?
The answer lies in the concept of content strategy , or defining what a business should do with its digital channels (social media, blogs, videos, websites, etc.), who it wants to speak to and why, and what kind of content it should offer to those who are interested in listening to it. This is the kind of digital marketing effort that is worth your time and attention.
We believe that content strategies are more important for B2B companies than B2C companies today, as B2C companies can connect in a simpler and more intuitive way. That’s why we’re presenting you with some of the best practices we’ve learned from working with global companies, as well as some thoughts on why you should engage digitally with your audience.