Scroll down the page and you will see two boxes:

[sharminakter]

domain overview competitor comparison
As you scroll down, you’ll see a graph of monthly traffic trends. You can toggle between “ organic ” and “ paid ” to see if competitors are driving traffic through PPC (pay-per-click).

domain overview – organic vs paid

“ Top opportunities ”, with keywords around which you should create content.

And “ Keyword Overlap ”, which allows you to observe keyword overlap among your competitors.

domain overview top opportunities
This exercise shows the connection between france telegram data organic traffic and content in your industry.

As for traffic potential, use our Traffic Analytics tool . Add your top four competitors.

traffic analytics - compare competitors
You'll see overall trends in visits, pages per visit, visit duration, bounce rate, and more.

traffic analytics trend chart
Track the evolution of overall traffic performance by quarter.

You can also check the “ Top Pages ” tab to see which pages are getting the most traffic. Then, click “ View Info ” to see which pages are seeing traffic increase or decrease.

traffic analytics, main pages view
Again, look at seasonal changes (by quarter).

Observe how your site’s organic traffic performs compared to others. And look for trends that can help you make predictions.

Finally, consider your average conversion rate. You should have already calculated this if you measured your SEO ROI.

Create hypotheses based on all the data you’ve collected. Think about: what SEO activities could lead to what results and how many conversions (and how much revenue)?