So, what is microcopy?
Posted: Wed Dec 04, 2024 6:10 am
Every time I write a blog post, I write it for all my readers like you who are interested in getting useful advice about digital marketing.
But having a blog and maintaining it takes a lot of time, that’s why the greatest satisfaction for me is receiving critical shares and comments (positive and negative)!
That’s why I ask if you can share this post and your thoughts on it on your social channels (or even email, if you like).
There is also the copywriter who undertakes the hard work of researching and analyzing the end goal. But he develops a different kind of writing product.
Through his texts, the copywriter can hang and postpone the conversion. It is a waiting job that continues over time and can be shaped according to the needs of the user.
5 Essential Characteristics of Microcopy
Now that you have the elements to understand what microcopy is and the opportunities it offers you, I will summarize the 5 elements that make it unique and effective.
Micro: short, concise
Macro: from the point of view of the message, it has to say a lot in a little
Original: the more original, the more attention it will grab
Friendly: in some cases you are helping your user; therefore, you have to make sure that he understands you and believes what you say. Institutionalized and anonymous chinese overseas america phone number data tones can make you lose interest in what you read and fail to convey trust.
Clear and simple: the sooner users understand, the sooner they build a relationship with you
Tips to improve your reading of microcopy
If you want to improve your relationship with microtext, whether you are a website owner, a marketer or working on the UX of buyer personas, I recommend you read this book:
The User Experience Microscope. A practical handbook for UX writers, designers and information architects written by Kinneret Yifrah and published by Flacowski.
Microcopy What are they manual Kinneret Yifrah Facile Web Marketing Nicola Onida Digital Marketing
Start modeling error messages, conversational and navigational CTAs, and user interfaces that are human. Not robotic.
Of course, it is an opportunity to make the user who reads your web page or online content feel special. Remember that well-written microcopy is not attention-grabbing. Every text that aims to convey information is an opportunity to provide value to the reader.
Description:
The book Purple Cow made Seth Godin one of the most popular business writers and launched a global movement that redefined the foundations of marketing. Usual marketing and heavy investments in traditional media no longer work. Marketing today starts with the idea of a product, which must be extraordinary, different, and innovative to attract customers' attention and talk about themselves spontaneously. It is this magical and unique element that ensures that companies such as Apple, Google, IKEA, Starbucks or Tuscan butcher Dario Cecchini continue to succeed while large, established industries struggle and cannot keep up.
Buy on Amazon
B096THDKJ8.01. SCLZZZZZZZ SX500 Easy Internet Marketing SEO Copywriting and Digital Marketing
3. That's Marketing
Description:
But having a blog and maintaining it takes a lot of time, that’s why the greatest satisfaction for me is receiving critical shares and comments (positive and negative)!
That’s why I ask if you can share this post and your thoughts on it on your social channels (or even email, if you like).
There is also the copywriter who undertakes the hard work of researching and analyzing the end goal. But he develops a different kind of writing product.
Through his texts, the copywriter can hang and postpone the conversion. It is a waiting job that continues over time and can be shaped according to the needs of the user.
5 Essential Characteristics of Microcopy
Now that you have the elements to understand what microcopy is and the opportunities it offers you, I will summarize the 5 elements that make it unique and effective.
Micro: short, concise
Macro: from the point of view of the message, it has to say a lot in a little
Original: the more original, the more attention it will grab
Friendly: in some cases you are helping your user; therefore, you have to make sure that he understands you and believes what you say. Institutionalized and anonymous chinese overseas america phone number data tones can make you lose interest in what you read and fail to convey trust.
Clear and simple: the sooner users understand, the sooner they build a relationship with you
Tips to improve your reading of microcopy
If you want to improve your relationship with microtext, whether you are a website owner, a marketer or working on the UX of buyer personas, I recommend you read this book:
The User Experience Microscope. A practical handbook for UX writers, designers and information architects written by Kinneret Yifrah and published by Flacowski.
Microcopy What are they manual Kinneret Yifrah Facile Web Marketing Nicola Onida Digital Marketing
Start modeling error messages, conversational and navigational CTAs, and user interfaces that are human. Not robotic.
Of course, it is an opportunity to make the user who reads your web page or online content feel special. Remember that well-written microcopy is not attention-grabbing. Every text that aims to convey information is an opportunity to provide value to the reader.
Description:
The book Purple Cow made Seth Godin one of the most popular business writers and launched a global movement that redefined the foundations of marketing. Usual marketing and heavy investments in traditional media no longer work. Marketing today starts with the idea of a product, which must be extraordinary, different, and innovative to attract customers' attention and talk about themselves spontaneously. It is this magical and unique element that ensures that companies such as Apple, Google, IKEA, Starbucks or Tuscan butcher Dario Cecchini continue to succeed while large, established industries struggle and cannot keep up.
Buy on Amazon
B096THDKJ8.01. SCLZZZZZZZ SX500 Easy Internet Marketing SEO Copywriting and Digital Marketing
3. That's Marketing
Description: