By using this type of testing, you can discover how different

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elements can have an impact on open rates.

Play around with length, appeal to varying values, and test out specific words to see which subject lines work best. With these insights, you can optimize your future campaigns.

Preview Abilities
When you’re sending automated emails, part of the idea behind this is that you’ve set everything up so that emails are ready to go for a campaign. The last thing you want is to have to worry about what your emails will look like to recipients.

That’s why it’s important to use preview abilities tools when you’re putting together your email campaign.

When searching for this type of tool, find one that makes it possible to check links, preview the subject line, and preview the inbox view.

You’ll also want to be able to see what the email itself looks like.

Search for a preview option that makes it possible to see the email in these various ways on different potential platforms. This way, you can ensure that your bases are covered.

This will boost the performance of your campaign and improve your email open rates because you’ll be able to make any changes before sending the final emails in your campaign.

Survey Creation
One of the most important ways you can get data from your potential and past customers is by sending them surveys. And if you want to make it more likely that they’ll fill these out, you can send them these surveys as part of your line database email marketing campaign.

But creating surveys can take extra work—and, potentially, time that you don’t have to spare.

This is why it’s a great idea to find an email automation software that has a survey creation feature.

This way, you can distribute and design surveys that are mobile-friendly easily.

You can get customer insights fast, which will make it easier for you to improve your products and services so you can, in real-time, get customer insights.

Remember to search for a survey creation tool that makes it possible for you to design effective surveys even if you don’t have design or coding experience.

Pop-up Form Creation
Another important feature that you should be able to create to make your email automation efforts more effective is pop-up forms. With these forms, you can boost engagement and build up your email list. Search for a service that makes customizable pop-up forms easily creatable.