One of the aspects you should consider when figuring out email marketing costs is how much support you’ll get. There are many features that can be considered support, such as a customer support team that’s responsive on many channels.
Other types of support options include online resources you can consult, for example, online knowledge centers or community forums where you can discuss issues with other users.
When it comes to live support, this might include live chat, phone, email, or a combination of these.
In addition to support, reporting will have an impact on cost. What do we mean by this?
When you get an email marketing solution, you’ll have the option to have different office 365 database access to viewable data or editing abilities. This depends on whether you’re the owner, admin, manager, author, or viewer.
Different providers will provide different levels of access. This feature will be an additional potential cost.
Campaign Management
Another cost that might impact the cost of your email marketing is campaign management. If you hire a company that does this for you, then you can add this to your cost. Consider, before making this decision, what the opportunity cost would be for you to do this yourself.
After all, if your team is managing your business’s email campaign, they’re spending less time on other campaigns and marketing responsibilities.
For this reason, it’s worth considering adding this cost so that you have someone else managing your campaigns for you.
Lead Nurturing
One of the other email marketing costs is lead nurturing. This is the process during which you build relationships with the people you’re contacting so you can eventually convert them (into customers). Some software has this available.
This is an additional cost that can be worth it if you don’t want your team to have to spend too much time nurturing leads.
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