7 Steps to Build Winning Automated Email Campaigns

joxet11299 · Post by **joxet11299** » Sun Jan 12, 2025 5:43 am

Now that you know how automated email marketing works, it’s time to take action. Keep email marketing tips in mind as you move from one step to the next. Execute each step, and you’ll be on your way to a successful campaign.

1. Plan Your Email Content Strategy
Start with a game plan. Who are you targeting in this campaign?

Organize your contacts into two lists: current customers and prospects. Then, divide those lists further by recipient interest, pain points, and motivation.

How does what you’re selling meet the different needs of different people?

Plan out the messages and copy of emails in your sequence. Try using a telescoping strategy. Imagine the final action you want the customer to take, then work backward. How do you get them there?

Use the information you have about your customers’ and prospects’ buying habits. Aim to sync your email sequence with the customer purchase cycle.

Finally, remember to comply with all laws. There are federal and international laws truemoney database regulating email marketing. And, laws like Canada’s Anti-Spam Legislation (CASL) have been updated since their passage in 2014.

2. Decide on SMART Goals
Your email marketing campaign should have SMART goals. SMART goals are specific, measurable, achievable, measurable, and time-based. For a goal to be measurable, you must choose appropriate key performance indicators (KPIs).

Email marketing campaigns tend to have goals in one or more of these categories:

Increase lead conversion (prospects to customers)
Manage or elevate engagement
Increase efficiency
Boost transactions
Gain revenue per transaction
To make these goals SMART-er, set quantitative goals within a timeframe. How many conversions are you aiming for? How soon?

3. Choose An Email Automation Platform
Different email automation platforms offer different features. Compare platforms by the features that meet your current needs, and those that will let you scale in the future. Useful features might include: