How could automation intervene in this path in a concrete example?

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Why do we create content?
The essence of content creation is to educate the prospect and, as a consequence, help them advance in the purchasing funnel . Therefore, the most important thing is to have pieces created for each of the stages of their journey, adapted to the questions they present at each stage.

This is something that can be achieved even without automation by building a “path” that invites the reader to take action towards the next step of content. For example: a social media peru telegram data post that leads to a blog article, the blog invites the reader to download an ebook, and the latter encourages the reader to contact a seller.


Detecting that the visitor has read that piece of content, and recommending that they read the ebook via email .

Then, if you detect that the material was actually read, you invite them via email to a call with a salesperson, but you share a second piece of content in case the first ebook was not sufficiently attractive for the prospect.

Infographic | Automation for a content strategy

A CRM: the basis of automation (and a content strategy)
Implementing a CRM (as a first step) is what will allow you to segment your web visitors, contacts and customers to deliver content appropriate to their stage of the buyer's journey and particular interests.

Although it is not absolutely essential to have a CRM tool at the beginning of content creation, not doing so would be like walking blindly: you probably simply won't know where you are stepping. Implementing a CRM even when you are just starting to create your strategy will allow you to:

Record the behavior of contacts on your website.