Examples of macro conversions and micro conversions

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In CRO strategies, both concepts are necessary when designing a conversion funnel.

Types of conversions
The list below is not exhaustive, but it will give you an idea of ​​the types of conversions that exist and how they work within a website.

Sell ​​products
This is the most common conversion objective and focuses on getting users to taiwan whatsapp data purchase products from an e-commerce site.

This conversion is common in companies that sell goods, whether digital (software, ebooks, etc.) or tangible (mobile phones, apartments, clothes, etc.). The sale of products is preceded by actions such as:

It is a conversion widely used by service providers such as agencies, consultancies or traditional businesses (plumbing services, mechanical workshops, etc.).

This consists of users showing interest in the company and entering their data in a form so that a customer service team can contact them. Some of its micro conversions are:

It is the conversion used in subscription business models.

It consists of offering a solution to a user's problem after paying for a membership or fee.

These don't represent an ROI for your business, but they will give you insight into how attractive users find your brand. Some common micro conversions are.