Keyword and Ranking Reporting

[sharminakter]

The SEO community is often divided when it comes to discussing whether or not we should continue to report keyword rankings in our SEO reports. Rankings are a long-standing metric, and in some cases, it’s hard not to use them to measure the success of an SEO strategy.

Ultimately, higher rankings should mean more traffic and conversions; but it’s often a little more complex than that. If you’re ranking for something that doesn’t match, those keywords won’t drive conversions.

Regardless, some clients will expect to see their rankings increase, sometimes at the level of a specific keyword. There are a few different approaches you can take here. The one we recommend is to combine keyword rankings with a clear indication of overall organic visibility.

Let’s look at this in more detail and see how you can get these metrics.

Keyword Rankings
When it comes to reporting on keyword rankings, the Position Tracking tool can make your job a lot easier.

If you haven't set it up for your domain yet, click on "New laos telegram data Position Tracking", and you can then manually import your own list of keywords, or import data from a campaign, Semrush or Google Analytics.

position-tracking.png
You then get a holistic picture of how those keywords are ranking. It’s important to be able to show how rankings improve over time – not just with a snapshot.

Tracking keyword positions can be a great way to show campaign progress early on, when a site may not be generating a lot of organic traffic yet, but rankings are increasing.

This is what we like to call a soft metric, which is a key indicator of progress, but which does not have a direct business impact in itself.

Average position and organic visibility of keywords
It is always useful to show trends in your reports. This is a great indicator of the progress that is being made.