The technology gives good results in the following situations:

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When qualitative research method is used - in-depth interview

When it is necessary to clarify the company's target audience. This is important for companies that have a large range of goods/services, but it is unclear what exactly the goods are and to whom to offer them. An in-depth interview allows you to create a consumer profile for a specific area in order to develop an appropriate taiwan telegram data advertising strategy.

When you need to analyze the reasons for purchasing a product. Thus, when creating applications, you can find out which options consumers would like to improve, which completely satisfy them.

When you need to find out what consumers think about a specific offer. This is useful for testing new promotions/services.

When it is necessary to analyze the market before launching a product, especially if it concerns a specific product, when the company has few customers. Thanks to the research, it is possible to see if there is an oversaturation of similar offers and to learn about the problems of customers. In developing a marketing strategy, an in-depth interview allows you to understand what needs special attention.

A detailed conversation will allow you to identify objections that prevent customers from making a purchase. For example, a patient at a clinic may not be confident in the qualifications of doctors and for this reason is not ready to pay for a consultation.

It is during the interview that you can find out why customers prefer the products of competing companies. This method is based on open questions and creating an atmosphere of trust, which encourages a frank conversation, during which a person will honestly tell you what exactly attracts him to competitors.

When creating a new product or improving an existing one, an interview will show whether it will be of interest to potential customers.

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