What were the objectives of the project?

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rahmanmdshuvo
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What were the objectives of the project?

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Increase organic website traffic.
Position a product for a specific query (for the purposes of this article, “English courses Toronto”).
Increase traffic to the research agency subdomain in Colombia.
Increase visibility of previously shared content on YouTube.
What was the timeline of the first period* of the project?

Completion of content plan article optimization: 04/06/2021. In this case, content germany whatsapp data marketing consisted of refreshing the vast content that the client had already published on their blog with SEO best practices. A training workshop was also included for their writing team so that future articles would be ready to rank on Google.
Start of conversion goal tracking in Google Analytics, publication of relevant category page and changes to article URLs (to make them more user-friendly): 04/12/2021.
YouTube analytics and best practices launched: 05/19/2021. YouTube changes finalized: 06/04/2021.
Presentation of project status, executive summary and next steps: 07/08/2021.
This client renewed their contract with Pencil Speech following the results obtained with the first period of the project.

What were the results obtained?

Domain Authority increased from 15/100 to 16/100. This figure is considered in an SEO project as it tells Google the degree of trustworthiness of a website.
Five variations of the query “English courses Toronto” were ranked between first and second place on Google.
YouTube views increased by 34% compared to the previous period.
Case study 2: Pharmaceutical company.
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