This is not just a rumor, but something that was confirmed by Bude Cathcart , the global belgium telegram mobile phone number list head of WhatsApp. In a recent interview with an important Brazilian media outlet, Cathart revealed some clues to the program's future. One of the most important issues is the Golu project to monetize the program by inserting ads .
While it's true that more or less all of us are bothered by the ads that invade our lives through our smartphones, the truth is that considering it cold, this solution had to come sooner rather than later.
Great opportunities for advertising
whatsapp business
There is no doubt that WhatsApp is a powerful communication tool, an ideal platform for advertisers . The numbers are impressive: more than 2,000 billion monthly active users and more than 100,000 billion messages per day. This means approximately 42 million messages every hour, 700.000 messages per minute or 11.500 messages per second.
In addition, these messages are not lost in a vacuum, with a 98% open and read rate and a CTR (click-through rate) ranging from 45% to 60%, which is five times higher than other marketing channels.
WhatsApp Business
Another reason that undoubtedly motivated those responsible for the application to take this step is the positive balance of WhatsApp Business in recent years . This project was launched in 2018 with the aim of helping small businesses have a channel of contact with their customers, both current and future. One of the integrated services was advertising placement.
During this time, at least 300 million downloads of this service were registered. In addition, el feedback from WhatsApp Business users is very favorable . Most of them managed to improve customer interaction and improve sales performance.
Marketing on WhatsApp
The truth is that there are already many companies using WhatsApp as another marketing tool. Their campaigns consist of reaching new potential customers through messages or calls. The concept called Marketing WhatsApp is a kind of new version of classic electronic marketing.
Among the various forms that this form of advertising can take, we must single out mailing lists . They are a practical resource as they allow you to send the same message to multiple contacts at the same time. There is currently a maximum limit of 256 contacts and this is a private broadcast list. The main obstacle is that companies can only include in these lists those users who have previously saved them in their contact list.
These are some of the limitations that today have prevented us from witnessing a real "explosion" of marketing through WhatsApp.
How will ads appear on WhatsApp?
advertising on WhatsApp
This is a big question about ads and ads on WhatsApp. Those responsible for the app seem to have a clear understanding of the "what", but not so much the "how".
From what is clear from Cathart's statements, there may be some things that are clear about this. For example, the idea of placing advertisements in chat rooms or mailboxes is not part of the company's plans. . It is very important to prevent negative user reactions to advertising messages. This will lead to the opposite effect of what is intended to be achieved.
But on the other hand, Where can you see these ads on WhatsApp? Among the options that will be considered is the insertion of advertising in other marginal spaces of the application, for example in WhatsApp statuses (an initiative that should have become a reality several years ago).
Another monetization idea under consideration is to pay users for access to certain channels, as is done on Telegram for example . What seems definitively out of the question, at least for now, is giving users the option to pay for a subscription in exchange for not seeing in-app ads.
Conclusion
Considering the figures mentioned above and the projects that will gradually crystallize around these ideas, it seems clear that the potential of advertising on WhatsApp is very promising, if, of course, the right formula is applied to implement it. . We'll be keeping a very close eye on how this idea develops, and we'll be here to tell you about it.
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Móvil Forum » Gadgets » Analysis
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