These include; Pay per click (PPC) Google Ads Social media advertising

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The best part is that paid advertising leads to more clicks, traffic, and sales. In fact, studies show that paid advertising, like PPC, can generate a 200% ROI . Email Marketing Email marketing in Digital marketing and advertising strategies Source: Snov.io Email marketing is one of the most essential digital marketing and advertising strategies you can use today. It involves a practice of sending informative and promotional emails to; Build relationships with your target audience Promote website content Discuss exclusive offers Show upcoming sales Convert leads Turn casual customers into loyal buyers Send general messages about your company Moreover, email marketing focuses on attracting new customers and retaining existing ones. It is one of the best strategies to increase sales.

This email marketing can increase sales by around 56%. Influencer marketing Influencer marketing is an incredibly popular digital marketing strategy today. As of 2023, it has been valued at an estimated record $21.1 billion . Therefore, businesses can leverage these growing influencer marketing strategies to; Promote your products and services Increase phone number iran brand awareness Gain reach in a niche or target audience Improve the performance of your marketing campaigns The key to success in influencer marketing is to partner with influencers in your specific industry. These influencers should have an audience that is interested in your services or products.

Please note that you can collaborate with these influencers in a number of ways including; Sending or giving them samples to try Asking them to promote an event Through raffles Using them as hosts Social Channel Acquisition Video Marketing Video marketing promises a return on investment, with 92% of video marketers reporting that they have seen a good ROI from video marketing. Therefore, video marketing is a vital tool in today’s digital landscape. Similar to email marketing and content marketing, businesses should focus on creating valuable and informative video content . The best types of video content to invest in are as follows; Instructional videos Behind the scenes Advertisements Instructions Events Educational Keep in mind that the main benefit of video marketing is to increase brand awareness and conversion.