Market research: how to do it?
Posted: Wed Dec 04, 2024 7:23 am
Market research can help you make better decisions in e-commerce, brick-and-mortar, and unified commerce. Image for illustration purposes only: @dcstudio
Market research is a marketing tool that aims to obtain data about consumer behavior in order to generate insights for improvements, discover business opportunities and prevent your company from risks. In addition, this tool is essential to help merchants like you make decisions. It is ideal for use in both physical and digital commerce, as well as in unified commerce. Learn more below!
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Find out how to conduct market research in this article! Learn about some interesting advantages of using this resource, which are not widely publicized! Learn about some research platforms and their peculiarities!
TYPES OF MARKET RESEARCH
Market research is basically of two types:
Primary
You or a contracted company creates questions and collects responses from consumers. In this case, a sample is defined and, soon after, consumers from this sample are interviewed in two ways. Quantitatively, in which statistical data is collected; and qualitatively, which requires consumers to respond in text format.
Secondary
Here, you or a contracted company selects primary research that is already ready and reveals what is behind the numbers they present. In other words, a study is carried out on primary research, combining and complementing them with each other. In this way, new reports and useful insights are generated for your company or for a market sector.
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In this article, we’ll show you how to launch primary market research. To do so, you’ll need access to a research platform and, more importantly, a suitable panel of respondents. Read on to learn more!
MARKET RESEARCH PLATFORMS
There are several online platforms that you can use to conduct market research. For example, use:
When choosing a platform, consider what each plan offers. Note that all platforms have tools for creating questions, but not all have a panel of respondents. In other words, some platforms only provide resources for creating the survey, but not for obtaining the responses. In this case, you will need to distribute your survey to the public using other means, such as sponsored ads, for example.
Video: learn about paid traffic and then use it to get respondents for your market research (use the player controls on Youtube to activate and translate the subtitles into your language)!
Platforms with a panel of respondents
Platforms that have a panel of respondents, such as Opinion Box, are more practical. All you have to do is create the survey, distribute it within the platform, and wait for the results. At Opinion Box, each interview for a simple survey with 5 questions costs R$6.00. Therefore, 100 interviews cost R$600.00 and 500 interviews cost R$3,000.00 (in 2024). The panel of respondents on this platform has more than 100,000 people aged 16 to over 50; from social classes A, B, C, D, and E from all over Brazil, with 52% women and 48% men.
Okay, you might think R$600.00 or R$3,000.00 is a high price to pay for a survey. But think about it! This could be a survey that could be shared by other companies and media institutions. And, more than that, it could go viral and thus bring great notoriety and audience to your business.
Finally, another alternative, Survey Monkey, has several plans for its survey creation tool. However, its respondent panel, SurveyMonkey Audience , has a separate pricing table. Regardless, the fact is that conducting market research can bring many advantages to your business. Find out what these advantages are below!
ADVANTAGES OF DOING MARKET RESEARCH
When you conduct market research, you will primarily gain valuable insights . These insights will help you make better decisions and reach opportunities that were previously hidden. But that’s not all. Market research can also provide benefits such as:
Greater exposure on news portals and traditional media
Right after you finish your research, you can hire a press office to send a press release to editors at newspapers such as O Globo, Estadão and Folha de São Paulo; as well as journalists from TV programs such as Jornal Nacional, and news portals such as G1, among others, informing them of the news. This way, your research may eventually appear in a news report, generating broad exposure for your brand.
Market research is a marketing tool that aims to obtain data about consumer behavior in order to generate insights for improvements, discover business opportunities and prevent your company from risks. In addition, this tool is essential to help merchants like you make decisions. It is ideal for use in both physical and digital commerce, as well as in unified commerce. Learn more below!
Click now on “ Agência e-Plus no LinkedIn ” and then press the “+Follow” button to subscribe to our profile and receive our content updates directly on your timeline on the largest social network for professionals in the world! Become part of our community and meet other india telegram phone number list entrepreneurs who, like you, want to develop, scale, test, configure, integrate, evolve, unify, update, expand, migrate, promote, perform or manage an e-commerce!
Find out how to conduct market research in this article! Learn about some interesting advantages of using this resource, which are not widely publicized! Learn about some research platforms and their peculiarities!
TYPES OF MARKET RESEARCH
Market research is basically of two types:
Primary
You or a contracted company creates questions and collects responses from consumers. In this case, a sample is defined and, soon after, consumers from this sample are interviewed in two ways. Quantitatively, in which statistical data is collected; and qualitatively, which requires consumers to respond in text format.
Secondary
Here, you or a contracted company selects primary research that is already ready and reveals what is behind the numbers they present. In other words, a study is carried out on primary research, combining and complementing them with each other. In this way, new reports and useful insights are generated for your company or for a market sector.
Access the e-Plus Agency virtual library now!
Click the button below to download our free e-books and content on e-commerce and Digital Marketing!!
Access library now!
In this article, we’ll show you how to launch primary market research. To do so, you’ll need access to a research platform and, more importantly, a suitable panel of respondents. Read on to learn more!
MARKET RESEARCH PLATFORMS
There are several online platforms that you can use to conduct market research. For example, use:
When choosing a platform, consider what each plan offers. Note that all platforms have tools for creating questions, but not all have a panel of respondents. In other words, some platforms only provide resources for creating the survey, but not for obtaining the responses. In this case, you will need to distribute your survey to the public using other means, such as sponsored ads, for example.
Video: learn about paid traffic and then use it to get respondents for your market research (use the player controls on Youtube to activate and translate the subtitles into your language)!
Platforms with a panel of respondents
Platforms that have a panel of respondents, such as Opinion Box, are more practical. All you have to do is create the survey, distribute it within the platform, and wait for the results. At Opinion Box, each interview for a simple survey with 5 questions costs R$6.00. Therefore, 100 interviews cost R$600.00 and 500 interviews cost R$3,000.00 (in 2024). The panel of respondents on this platform has more than 100,000 people aged 16 to over 50; from social classes A, B, C, D, and E from all over Brazil, with 52% women and 48% men.
Okay, you might think R$600.00 or R$3,000.00 is a high price to pay for a survey. But think about it! This could be a survey that could be shared by other companies and media institutions. And, more than that, it could go viral and thus bring great notoriety and audience to your business.
Finally, another alternative, Survey Monkey, has several plans for its survey creation tool. However, its respondent panel, SurveyMonkey Audience , has a separate pricing table. Regardless, the fact is that conducting market research can bring many advantages to your business. Find out what these advantages are below!
ADVANTAGES OF DOING MARKET RESEARCH
When you conduct market research, you will primarily gain valuable insights . These insights will help you make better decisions and reach opportunities that were previously hidden. But that’s not all. Market research can also provide benefits such as:
Greater exposure on news portals and traditional media
Right after you finish your research, you can hire a press office to send a press release to editors at newspapers such as O Globo, Estadão and Folha de São Paulo; as well as journalists from TV programs such as Jornal Nacional, and news portals such as G1, among others, informing them of the news. This way, your research may eventually appear in a news report, generating broad exposure for your brand.