14 Best WhatsApp API Providers for Businesses in 2024
Posted: Wed Dec 04, 2024 8:28 am
WhatsApp marketing is a type of marketing that businesses use to be in touch with their customers and market their offerings. In order to accomplish this effectively, companies make use of something called WhatsApp API.
WhatsApp Business API allows you to send bulk messages and gives you the ability to add multiple devices to your WhatsApp Business account, something that you don’t get with the WhatsApp Business App. And you need this capability because as per WhatsApp, close to 175 million users contact companies via WhatsApp per day.
So to take full advantage of the API capabilities, you have to set up the WhatsApp API and link it to a communication platform to begin running your WhatsApp campaign. But this task can be challenging Azerbaijan Phone Numbers not familiar with the technical aspects of APIs.
For that reason, you need to use a WhatsApp API provider who will handle these behind-the-scenes factors and let you focus on the conversations with your audience.
With that said, in this blog post, I will go over what a WhatsApp Business Service Provider is, the difference between a WhatsApp Business Service Provider and WhatsApp API, the elements you have to look for when choosing one for your business, and the best WhatsApp API providers. So, let’s dive!
What is a WhatsApp Business Service Provider?
WhatsApp Business Service Providers, also known as WhatsApp Partners, are third-party vendors that act as middlemen between your business and WhatsApp. These partners specialize in the WhatsApp Business Platform and assist you in your WhatsApp marketing efforts.
Using these vendors, you can utilize WhatsApp’s marketing capabilities without worrying about setting up the channel by yourself or spending time figuring out what to do if you run into a problem.
Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.
WhatsApp Business Service Provider vs. WhatsApp API
As I said before, WhatsApp Business Service Provider acts as a link between you and WhatsApp, allowing you to use WhatsApp through their platform.
On the other hand, WhatsApp API is a customizable API built by Meta that lets you send WhatsApp messages at scale to your audience. Since it's a backend program without any UI, you’ll need to integrate with a communication platform, like Zixflow.
One of the major differences between WhatsApp Business Service Provider and WhatsApp API is that you can set up the WhatsApp Cloud API and integrate it with your tech stack to create a WhatsApp CRM yourself.
However, if you are not tech-savvy or if it is your first time using WhatsApp for business, you might want to utilize the expertise of a vendor. Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.
Advantages of using WhatsApp API
After learning the difference between a WhatsApp BSP and the WhatsApp API, now it’s time to look at the benefits of using WhatsApp API for your business. So, let’s get started.
Communication scalability
The WhatsApp Business API is designed for medium to large businesses that need to communicate with a vast number of customers. It allows you to handle thousands of customer interactions simultaneously through automation and connect with them via central software, making it ideal for scaling up your outreach efforts.
Better customer engagement
WhatsApp is one of the most widely used messaging platforms globally, with close to 3 billion active users. So, you can use the WhatsApp API to reach customers on a platform they already use regularly, leading to higher engagement rates. The API lets you have a two-way conversation, enabling you to respond to customer queries, send updates, and offer real-time support.
Automate with chatbots
The WhatsApp API allows for the integration of chatbots, which can automate responses to common queries. Automation reduces response times and frees up your customer service agents to handle more complex issues. Chatbots can also be enhanced with artificial intelligence for more sophisticated interactions with minimal human intervention.
Personalized communication
Using the WhatsApp Business API, you can send tailored messages at scale to your customers without having to manually type in each message. These personalized messages have a higher chance of driving engagement.
With the API’s ability to dynamically insert customer-specific information into template messages using variables, you can create more meaningful and tailored communication.
Secured platform
WhatsApp provides end-to-end encryption for all messages, ensuring that conversations between you and customers are private. This is particularly important if you work in industries like finance or healthcare, where sensitive customer information may be shared.
Having said that, let’s look at some of the aspects you should think about when deciding to go for a WhatsApp API Provider.
What to look for in a WhatsApp API Provider?
When choosing a WhatsApp API Provider, there are several important factors to consider to ensure you get a reliable solution for your company. Below are some of the key aspects to look out for:
Official WhatsApp partner
Ensure that whichever provider you pick is an official WhatsApp Business API Solution Provider. Using an unofficial or unauthorized service provider may result in unreliable service and a potential violation of WhatsApp’s terms of service, resulting in your account getting banned.
Quick integration
Check the documentation and resources provided by the provider to make sure the integration process is smooth. It shouldn’t be a complex process to integrate the WhatsApp API with your CRM system.
Compliance and security
Make sure the provider adheres to WhatsApp’s policies and guidelines, as non-compliance can lead to restrictions or loss of service. Also, verify that the provider has strict data protection regulations and follows industry security standards. Since you deal with sensitive data on WhatsApp, security, and compliance is crucial to safeguard your customers’ information.
Scalability
Whether you are a startup or a large enterprise, your API provider should be able to handle your messaging volume without having any performance issues. As your business expands, so will your need to send more messages. That’s why your API provider needs to have a reliable infrastructure to keep up with the growing demands of your business.
Top WhatsApp API providers for your company
There are many WhatsApp API providers present in the market and choosing one out of many can be difficult. So, to make it easy for you, I have curated a list of top WhatsApp API providers below. You can go through them and choose the one suitable for your business needs.
Zixflow
Zixflow is a strong WhatsApp API provider that helps businesses like yours who want simpler communication solutions. Using Zixflow’s WhatsApp Cloud API, helps you easily automate, schedule, select templates, and send personalized messages from a user-friendly dashboard.
Zixflow is an outreach platform that lets you run WhatsApp campaigns.
Zixflow makes it simple for you to send dynamic, personalized messages to many people. It helps you reach a wider international audience through the WhatsApp API. With Zixflow, you can improve how you engage with your customers by using the API to create custom messages and make communication more efficient.
Furthermore, Zixflow offers in-depth API documentation to get your unified API up and running. Using these developer docs, you can set up the API and connect it correctly with your Zixflow account to help you save development time and effort by making the system ready for use quickly.
WhatsApp API documentation of Zixflow.
On top of that, when you sign up with Zixflow, you get a trial WhatsApp number in your account that you can use to send test WhatsApp messages to your number. This way, you will be able to see how these messages and the WhatsApp Message Templates look on WhatsApp firsthand before sending them to your customers.
Zixflow provides a test account for sending trial WhatsApp messages to your number.
Zixflow Inbox allows you to handle your incoming messages with a click of a button from the unified inbox. Here, you can quickly reply to your customers' queries and manage interactions, add notes, create activities, save files, and add a contact to a cadence directly from the inbox.
Zixflow’s centralized inbox lets you manage communication from a single location.
Sending WhatsApp messages is one part of running successful marketing campaigns. The other half is promptly responding to incoming messages. This is where you can utilize Zixflow AI for having AI-driven, two-way conversations on WhatsApp and automating all incoming chats into a single inbox, saving a lot of time for agents.
That is not all. It offers you the ability to use Zixflow's WhatsApp Flow to capture user feedback and leads directly over WhatsApp. This eliminates the risk of losing leads since you are not redirecting them over to any landing page or website.
With Zixflow’s WhatsApp Flow, you are able to capture your users’ responses right there on WhatsApp. And push all these responses to any list in Zixflow, enabling you to download them as a CSV file or create an automated workflow for them.
WhatsApp Business API allows you to send bulk messages and gives you the ability to add multiple devices to your WhatsApp Business account, something that you don’t get with the WhatsApp Business App. And you need this capability because as per WhatsApp, close to 175 million users contact companies via WhatsApp per day.
So to take full advantage of the API capabilities, you have to set up the WhatsApp API and link it to a communication platform to begin running your WhatsApp campaign. But this task can be challenging Azerbaijan Phone Numbers not familiar with the technical aspects of APIs.
For that reason, you need to use a WhatsApp API provider who will handle these behind-the-scenes factors and let you focus on the conversations with your audience.
With that said, in this blog post, I will go over what a WhatsApp Business Service Provider is, the difference between a WhatsApp Business Service Provider and WhatsApp API, the elements you have to look for when choosing one for your business, and the best WhatsApp API providers. So, let’s dive!
What is a WhatsApp Business Service Provider?
WhatsApp Business Service Providers, also known as WhatsApp Partners, are third-party vendors that act as middlemen between your business and WhatsApp. These partners specialize in the WhatsApp Business Platform and assist you in your WhatsApp marketing efforts.
Using these vendors, you can utilize WhatsApp’s marketing capabilities without worrying about setting up the channel by yourself or spending time figuring out what to do if you run into a problem.
Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.
WhatsApp Business Service Provider vs. WhatsApp API
As I said before, WhatsApp Business Service Provider acts as a link between you and WhatsApp, allowing you to use WhatsApp through their platform.
On the other hand, WhatsApp API is a customizable API built by Meta that lets you send WhatsApp messages at scale to your audience. Since it's a backend program without any UI, you’ll need to integrate with a communication platform, like Zixflow.
One of the major differences between WhatsApp Business Service Provider and WhatsApp API is that you can set up the WhatsApp Cloud API and integrate it with your tech stack to create a WhatsApp CRM yourself.
However, if you are not tech-savvy or if it is your first time using WhatsApp for business, you might want to utilize the expertise of a vendor. Although having a WhatsApp Business Service Provider can help you get started with integrating WhatsApp into your current marketing infrastructure, it will cost you more money as these vendors have their monthly or on-time plans.
Advantages of using WhatsApp API
After learning the difference between a WhatsApp BSP and the WhatsApp API, now it’s time to look at the benefits of using WhatsApp API for your business. So, let’s get started.
Communication scalability
The WhatsApp Business API is designed for medium to large businesses that need to communicate with a vast number of customers. It allows you to handle thousands of customer interactions simultaneously through automation and connect with them via central software, making it ideal for scaling up your outreach efforts.
Better customer engagement
WhatsApp is one of the most widely used messaging platforms globally, with close to 3 billion active users. So, you can use the WhatsApp API to reach customers on a platform they already use regularly, leading to higher engagement rates. The API lets you have a two-way conversation, enabling you to respond to customer queries, send updates, and offer real-time support.
Automate with chatbots
The WhatsApp API allows for the integration of chatbots, which can automate responses to common queries. Automation reduces response times and frees up your customer service agents to handle more complex issues. Chatbots can also be enhanced with artificial intelligence for more sophisticated interactions with minimal human intervention.
Personalized communication
Using the WhatsApp Business API, you can send tailored messages at scale to your customers without having to manually type in each message. These personalized messages have a higher chance of driving engagement.
With the API’s ability to dynamically insert customer-specific information into template messages using variables, you can create more meaningful and tailored communication.
Secured platform
WhatsApp provides end-to-end encryption for all messages, ensuring that conversations between you and customers are private. This is particularly important if you work in industries like finance or healthcare, where sensitive customer information may be shared.
Having said that, let’s look at some of the aspects you should think about when deciding to go for a WhatsApp API Provider.
What to look for in a WhatsApp API Provider?
When choosing a WhatsApp API Provider, there are several important factors to consider to ensure you get a reliable solution for your company. Below are some of the key aspects to look out for:
Official WhatsApp partner
Ensure that whichever provider you pick is an official WhatsApp Business API Solution Provider. Using an unofficial or unauthorized service provider may result in unreliable service and a potential violation of WhatsApp’s terms of service, resulting in your account getting banned.
Quick integration
Check the documentation and resources provided by the provider to make sure the integration process is smooth. It shouldn’t be a complex process to integrate the WhatsApp API with your CRM system.
Compliance and security
Make sure the provider adheres to WhatsApp’s policies and guidelines, as non-compliance can lead to restrictions or loss of service. Also, verify that the provider has strict data protection regulations and follows industry security standards. Since you deal with sensitive data on WhatsApp, security, and compliance is crucial to safeguard your customers’ information.
Scalability
Whether you are a startup or a large enterprise, your API provider should be able to handle your messaging volume without having any performance issues. As your business expands, so will your need to send more messages. That’s why your API provider needs to have a reliable infrastructure to keep up with the growing demands of your business.
Top WhatsApp API providers for your company
There are many WhatsApp API providers present in the market and choosing one out of many can be difficult. So, to make it easy for you, I have curated a list of top WhatsApp API providers below. You can go through them and choose the one suitable for your business needs.
Zixflow
Zixflow is a strong WhatsApp API provider that helps businesses like yours who want simpler communication solutions. Using Zixflow’s WhatsApp Cloud API, helps you easily automate, schedule, select templates, and send personalized messages from a user-friendly dashboard.
Zixflow is an outreach platform that lets you run WhatsApp campaigns.
Zixflow makes it simple for you to send dynamic, personalized messages to many people. It helps you reach a wider international audience through the WhatsApp API. With Zixflow, you can improve how you engage with your customers by using the API to create custom messages and make communication more efficient.
Furthermore, Zixflow offers in-depth API documentation to get your unified API up and running. Using these developer docs, you can set up the API and connect it correctly with your Zixflow account to help you save development time and effort by making the system ready for use quickly.
WhatsApp API documentation of Zixflow.
On top of that, when you sign up with Zixflow, you get a trial WhatsApp number in your account that you can use to send test WhatsApp messages to your number. This way, you will be able to see how these messages and the WhatsApp Message Templates look on WhatsApp firsthand before sending them to your customers.
Zixflow provides a test account for sending trial WhatsApp messages to your number.
Zixflow Inbox allows you to handle your incoming messages with a click of a button from the unified inbox. Here, you can quickly reply to your customers' queries and manage interactions, add notes, create activities, save files, and add a contact to a cadence directly from the inbox.
Zixflow’s centralized inbox lets you manage communication from a single location.
Sending WhatsApp messages is one part of running successful marketing campaigns. The other half is promptly responding to incoming messages. This is where you can utilize Zixflow AI for having AI-driven, two-way conversations on WhatsApp and automating all incoming chats into a single inbox, saving a lot of time for agents.
That is not all. It offers you the ability to use Zixflow's WhatsApp Flow to capture user feedback and leads directly over WhatsApp. This eliminates the risk of losing leads since you are not redirecting them over to any landing page or website.
With Zixflow’s WhatsApp Flow, you are able to capture your users’ responses right there on WhatsApp. And push all these responses to any list in Zixflow, enabling you to download them as a CSV file or create an automated workflow for them.