Example 1. When an online pharmacy initially interested in preparing product descriptions contacts us, we present one of our projects – a case study for the pharmaceutical industry . This shows our experience, which makes the customer more willing to trust us.
Articles in the form of guides, video instructions can be sent by your sales representative as an addition to a sales follow-up. Thanks to this, the email reminder will no longer be just a dry email, but a message with added value.
Example 2. When a client contacts us italy telegram phone number list interested in cooperation in the preparation of several thousand product descriptions, and then after the initial quote does not respond, we send an email reminder. Together with the message, we provide a link to a guide article on how to mass optimize product descriptions . This helps reduce the final cost of the order.
8. Content helps educate new salespeople in less time
Good quality content – full of valuable information, important details – is not only a great sales support material. It is perfect as a knowledge base for future employees. Thanks to this, future salespeople can base their actions on proven and reliable materials instead of learning by “trial and error” from their own experience. This helps strengthen the salesperson’s skills and highlight their strengths.
Tip! Don't create additional materials for salespeople based on already published articles. If the finished content is valuable, use it 1:1
Salesperson training
Content published as part of content marketing will work great as training materials for salespeople.
9. Content helps you reach customers who are actually interested
Content – especially that which concerns “difficult topics” (e.g. price, shortcomings of the products/services you offer) – helps marketers reach customers who are actually interested.
Are you thinking… How can I write about costs when my services/products are more expensive than the competition? How can I write about the disadvantages of my products/services? After all, I will scare away customers…
Now think about this: which customers will this scare away? Definitely those who wouldn't have become customers anyway. However, there's a greater chance that you'll attract ACTUAL customers thanks to your transparency.
Let's say you're looking for information about kitchen countertops in connection with a kitchen renovation. You read an article about stone countertops on a company's blog. You learn about the advantages and think that this is exactly the solution you need. You contact the seller, spend a lot of time talking. You arrange a meeting and... it turns out that there is a serious obstacle to installing such a countertop, and on top of that, the cost is much higher than your budget. You give up and start looking again.
Think about how much time the salesperson lost on such an unfruitful meeting . If one of the articles on the website had included information about the costs and disadvantages of the product/service, such a meeting would not have taken place. However, the time saved by the salesperson could have been spent on talking to a customer who was really interested in the product/service.
Don't let such situations happen to you too often. Remember that in the final analysis, it's not the number of meetings held that matters, but... the number of clients.
