The Magic of Storytelling, or How to Use Narrative Marketing [EXAMPLES]
Posted: Wed Dec 04, 2024 9:52 am
It was thirty thousand years ago in a cave in South Africa that our ancestors first carved symbols on a wall that made counting easier. Did they do it with a stone or maybe with long fingernails? How long did it take them and what did they want to count?
Or maybe the history books are lying and things were completely different? As a traveler to the past, you, Dear Reader, could get a chance to prove or disprove this thesis. But regardless of the truth, you have to admit that the history of numbers can be captivating.
Today, of course, we look at them much kuwait telegram phone number list more pragmatically. Through the prism of sales results bars or – as is common in the copywriting industry – the number of characters and keywords that are to be included in the text.
Are mathematics and economics inexorable? It must be admitted that without them it would be difficult to organize ourselves and confine the world to rigid frameworks. After all, cavemen already knew this. However, this does not mean that in our reality – modern, painfully saturated with technology and "hard data" – there is no room for a bit of magic. Quite the opposite. It is essential – also in the world of columns and tables, and therefore the one related to marketing and sales.
All you need to do is tell a good story. That's all, and that's all. That's what storytelling is all about.
From this text you will learn:
what storytelling is and what it is not,
how to use storytelling in business and why it's worth it,
when this communication strategy works and when it doesn't work at all,
what to do to turn plain text into a story.
We all love a good story
Stories are what have shaped our world, and have done so since the dawn of civilization. In the beginning, when there was no writing, we passed them on orally. We invented a system of rhymes and rhythms that made it easier to remember long stories. That's how poetry came into being. But despite the passage of thousands of years, people still like stories. The ones that move you to tears or make you laugh - even to tears.
Even if you don’t read novels, you definitely watch a good movie from time to time, or you get frustrated when your favorite series disappoints with a weak ending (Here I greet the writers of “Game of Thrones.
Or maybe the history books are lying and things were completely different? As a traveler to the past, you, Dear Reader, could get a chance to prove or disprove this thesis. But regardless of the truth, you have to admit that the history of numbers can be captivating.
Today, of course, we look at them much kuwait telegram phone number list more pragmatically. Through the prism of sales results bars or – as is common in the copywriting industry – the number of characters and keywords that are to be included in the text.
Are mathematics and economics inexorable? It must be admitted that without them it would be difficult to organize ourselves and confine the world to rigid frameworks. After all, cavemen already knew this. However, this does not mean that in our reality – modern, painfully saturated with technology and "hard data" – there is no room for a bit of magic. Quite the opposite. It is essential – also in the world of columns and tables, and therefore the one related to marketing and sales.
All you need to do is tell a good story. That's all, and that's all. That's what storytelling is all about.
From this text you will learn:
what storytelling is and what it is not,
how to use storytelling in business and why it's worth it,
when this communication strategy works and when it doesn't work at all,
what to do to turn plain text into a story.
We all love a good story
Stories are what have shaped our world, and have done so since the dawn of civilization. In the beginning, when there was no writing, we passed them on orally. We invented a system of rhymes and rhythms that made it easier to remember long stories. That's how poetry came into being. But despite the passage of thousands of years, people still like stories. The ones that move you to tears or make you laugh - even to tears.
Even if you don’t read novels, you definitely watch a good movie from time to time, or you get frustrated when your favorite series disappoints with a weak ending (Here I greet the writers of “Game of Thrones.