Find more details and examples of transactional emails here.
Transactional email best practices
1. Separate transactional emails and marketing emails
If you send both marketing and transactional emails from the same stream, issues with your marketing emails (like low engagement or high spam complaints) can damage your sender reputation.
This might cause even important transactional emails to land in spam or be delayed.
How to send transactional emails with Brevo
1. Choose a transactional sending method
Brevo offers three options:
Email API. Best for developers
SMTP. A simple protocol for sending emails.
Webhooks. Notifications that are triggered automatically based on user actions.
2. Automate your transactional emails
Use the automation builder to set up workflows that trigger transactional emails based on user actions, like an abandoned cart, order confirmation, or password reset.
Email automation automation in Brevo
3. Design your transactional emails
Choose from Brevo’s email templates gallery. Specific use cases templates like welcome emails and order confirmations are available and free. You can also customize your own using HTML.
Email template customization
4. Track your performance
Use real-time analytics to track email performance (open rates, deliverability).
Transactional email real time performance and log data
Try Brevo’s transactional email service
Free SMTP server for up to 300 emails/day, email API for developers, transactional email templates, and more.
Capterra: 4.5
Competitor to Mailchimp, Campaign Monitor. This Mom Phone Number Data shows email builder template on a green background.
Campaign Monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages
Campaign Monitor Visual journey builder Only English-speaking support $11/month/500 contacts Agencies, retail
What makes Campaign Monitor better than Mailchimp
Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations.
Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider.
Campaign Monitor email marketing features
Email campaigns
Drag and drop email builder
Over 100 customizable templates
Free image gallery
A/B testing
Popups and forms
Real time reporting analytics
RSS-to-email
Automation possibilities
Automation visualization
