Understanding these two models allows you to better plan strategies to reach each type of customer and achieve more sales.
In this article I explain in more detail what B2B and B2C are and the differences. Also examples of:
Companies that apply them.
How they work in marketing and sales.
How sales representatives act in each case.
Once you finish reading, you will know several sales techniques that you can use in each model to lead your business to success.
What is B2B: definition
The term B2B comes from the English expression “ business to business ” (company to company). That is, sales from one company to another.
In this sales model, the company acts as a supplier. Its customers are companies that represent specific market sectors.
To be successful, a company must show its “business customers” how its service or product will improve their performance or solve a relevant problem.
A company buys only what overseas chinese in uk data it needs to operate, grow or save costs. Its purchasing decision is usually driven by the need to solve a problem and by the available budget. It tends to be a decision based on reason and with a long-term impact.
That is why the B2B model seeks to create a long-lasting relationship with each client. The time to close a sale may be longer, but the sales volume is large and so is the amount.
What are B2B suppliers?
B2B suppliers are companies or entities that offer products, services, or solutions to other businesses rather than selling directly to end consumers. In the context of business relationships, these companies are called suppliers, as they provide goods or services to other businesses to help them operate, produce goods and services, or otherwise meet their business needs.
Some common examples of B2B suppliers include:
Wholesalers and distributors: These companies purchase products directly from manufacturers and then sell them to retailers or businesses that need them in large quantities.
Component and parts manufacturers: They provide parts, components or raw materials to other companies that use them to assemble final products.
Business Service Providers: They offer a wide variety of services, such as accounting services, digital marketing, consulting, information technology (IT) services, legal services, etc., to support the operations and growth of other businesses.
Logistics and transportation companies: They provide transportation, storage and distribution services for other companies.
Software and technology companies: They offer software and technology solutions to other companies to improve efficiency, manage data, automate processes, among others.
Custom manufacturing companies: Produce customized or made-to-measure goods for other companies, such as specific components, specialized equipment, or personalized products.
