What push notification providers do
The benefits of a push notification service
Top push notification services
What push notification providers do
A push notification service is software that allows applications to send push notifications directly to users' devices. Push notification campaigns are the most cost-effective marketing tool for any business with a growing online presence.
Browser notifications, in particular, have a much higher click-through rate than paid ads because customers actively subscribe to content they want.
They’re also free from technical issues like soft bounces and block listings that often undermine email marketing campaigns.
They also don’t get filtered away as spam.
To give you a better picture of how useful push notifications are, here’s a snapshot of common use cases and types of push notifications:
Online Stores use push notifications to run real-time promotions like flash sales
News Outlets notify their subscribers of the latest breaking news
Agencies share content highlights as part of their marketing funnel
Bloggers organize live streams and online events to improve customer engagement
Startups can plug in transactional messages to deliver service announcements
In short: push marketing is a tried and tested way to increase customer retention and boost conversion rates.
If you’re still on the fence about adding push Advertising Phone Number Data notifications to your marketing arsenal, we’ve got plenty of push notification examples that you can adapt to your business needs.
But to fully take advantage of the potential that push marketing has for your business, you’ll need a push notification service.
The benefits of a push notification service
Push notification platforms all have one thing in common: they let you trigger push campaigns based on set conditions.
These conditions could be actions that your customers take like adding an item to a wish list or abandoning a shopping cart.
like purchase history and web page visits.
With a little creativity, you can craft highly targeted push campaigns and boost user engagement and retention.
Here are some of the many features you’ll get access to when you adopt a notification service to help you manage your push marketing campaigns:
You can connect your website to a push notification service through a one-click plugin (for CMS websites like Shopify and WordPress) or by adding in a couple lines of code.
To make your search easier we’ve put together a handy list of the best push notification services for your business.
1. Brevo
Preview of a mobile push notification in Brevo
Previewing push notification campaigns is easy in Brevo
Price: Custom; unlimited notifications starting at €99/month as part of the Enterprise plan
Supports: Web and Mobile Push Notifications
Best For: Businesses of all sizes
After the acquisition of PushOwl, one of the best push notification services for Shopify out there, Brevo offers web push notifications as yet another marketing channel on its platform.
