SWOT analysis In SWOT (strength-weakness-opportunity-threat) analysis , you will germany whatsapp mobile phone number list deeply analyze everything that works in their current business plan. You need to find the problems, the hidden issues, the areas where you can expand your keyword focus (where your competitors don’t have a solid dominance) and the areas that require more time and effort (where your competitors are ahead of them).
Image Source Image Source Let’s take the example of a fictitious company called ProTool Shop . ProTool Shop has been serving the local market for over a decade, but last year they decided to scale their business digitally. However, ProTool Shop does not appear in relevant searches with local intent.
They publish quality content that does not even come close to the top of the first page. What’s worse for them is that their competitors’ poor quality content ranks higher. Moreover, the ProTool store site is not fully optimized. Most of the pages have some problems except the homepage and main service pages.
