A slightly higher unit cost per
Posted: Thu Dec 05, 2024 5:57 am
On the other hand, companies have the constant need to measure customer satisfaction. But when experiences are much more complete and dynamic, then doing so in a more precise way and oriented towards taking actions in favor of the user becomes more relevant.
Some examples of these results are that WhatsApp, although it has message, has 30% list of denmark whatsapp phone numbers more engagement than other channels and converts between 7 and 10 times more. This makes the campaign more effective and, consequently, the return on investment is higher.
Another example is the satisfaction surveys mentioned above that can cost up to half as much as SMS, thanks to WhatsApp having a 95% higher level of opening and response. In other words, many more messages should be sent via SMS to obtain a clear sample of customer satisfaction, since most of them are ignored and the business must invest many more texts.
That is why WhatsApp is a platform that better justifies the return on investment. As a business, a platform should not only be valued by what its implementation costs, but by the results it will offer.
Some examples of these results are that WhatsApp, although it has message, has 30% list of denmark whatsapp phone numbers more engagement than other channels and converts between 7 and 10 times more. This makes the campaign more effective and, consequently, the return on investment is higher.
Another example is the satisfaction surveys mentioned above that can cost up to half as much as SMS, thanks to WhatsApp having a 95% higher level of opening and response. In other words, many more messages should be sent via SMS to obtain a clear sample of customer satisfaction, since most of them are ignored and the business must invest many more texts.
That is why WhatsApp is a platform that better justifies the return on investment. As a business, a platform should not only be valued by what its implementation costs, but by the results it will offer.