My first contact with digital marketing was when I took over the Marketing Engineering department of a multinational telecommunications solutions company, where I worked for 17 years. This department was responsible for combining south africa phone number data product development with market needs and presentation. There was nothing better than taking advantage of social networks, which were still being little explored by industries like that, to communicate with our audience. It was a slow journey until we found the balance point for this segment.
I liked this digital marketing universe so much and all the possibilities it could offer professionally – in a dynamic and flexible way – that a few years ago I decided to invest in this area as a new career.
Why I chose Harve
Like everything, of course, it requires study and dedication, and anyone who believes that, because it is a subject and practice present practically 24 hours a day in our lives, they can extract all the knowledge necessary to use digital marketing to benefit their business is mistaken.
I then set out in search of the best references and recommendations, and it was through an article by a former student like this that I found Harve. I was motivated to take all the modules and decided to start with High Performance Marketing. It was the overview I needed at that time and it was the best decision I made.
My experience with training
During the modules, I was able to go far beyond what I imagined I needed and draw up plans and expectations for my business over several periods. And even after the training, a really cool network of contacts and knowledge exchange was formed between the professional students and especially the specialist teachers, who were always available.
Areas of digital marketing that I most identify with
I identify a lot with the analysis of digital media and reports and Growth Hacking. For me, they work hand in hand. Through indicators, we can outline actions, corrections and make a plan to increasingly optimize results – mine and my clients’. Sometimes a simple adjustment within a section of your website can bring that return that has been expected for a long time and was not being achieved.
My expectations for Digital Marketing from now on
I always see Digital Marketing as a natural transformation of society, a new way of promoting and sharing your work, persona and knowledge, but due to extremely rapid changes, it is necessary to be aware of constant updates with specialist professionals so that it can be explored in the best way. The use of digital marketing goes far beyond paid advertising.
