How SWOT analysis can help your planning
Posted: Tue Jan 28, 2025 8:41 am
It is rare to find a manager who has not heard of SWOT analysis. Widely publicized as a strategic planning tool, it is inexpensive, simple to perform and really helps managers and their teams identify the strengths and weaknesses (internal and external) of their company and new projects.
We even recommend SWOT analysis as an example of a technique to be used in The importance of good management: 07 process tips
What is SWOT analysis?
Invented by Albert Humphrey in the 1960s, the SWOT matrix (acronym for Strength, Weaknesses, Opportunities and Threats) is one of the most popular management tools. It is so simple that it can be used to perform any type of scenario and environment analysis, from creating a simple website to managing a multinational company.
In a SWOT analysis, the manager and his team must position facebook data and verify the strategy of his institution/project in its field of activity. With it, several objectives can be achieved, including:
· Synthesis of external and internal environments.
· Action priorities.
· General diagnosis of the company: strengthening of positive points, indication of what should be improved, chances of growth, opportunities, etc.
· Sales forecast.
How to do a SWOT analysis?
To better understand SWOT analysis, the manager must understand the concepts of internal and external environments.
In the internal environment, the manager has control over what is the responsibility of his/her institution/company and its areas, such as marketing, finance, production and organization. Within this, the manager must categorize more options, such as employees, costs, location, structure, production capacity, professional qualifications, quality of services and products and available capital, for example.
As for the external environment, we have factors that exist outside the boundaries of organizations; that is, everything that is beyond the control of the institution/company. These agents can be customers, competitors, legislation, suppliers, distributors, partners, among others.
With these concepts well defined, categorize your strengths and weaknesses, internal and external, in a graphic matrix. Below is an example:
With this visualization, the reflections extracted from it must be interpreted in a way that unites the main components of the external and internal analysis, enabling a reliable diagnosis that supports medium and long-term planning. Reflections such as “How can I defend myself against threats?”, “How can my strengths enhance opportunities?”, “How can weaknesses hinder opportunities?” are some examples of how to direct planning.
We even recommend SWOT analysis as an example of a technique to be used in The importance of good management: 07 process tips
What is SWOT analysis?
Invented by Albert Humphrey in the 1960s, the SWOT matrix (acronym for Strength, Weaknesses, Opportunities and Threats) is one of the most popular management tools. It is so simple that it can be used to perform any type of scenario and environment analysis, from creating a simple website to managing a multinational company.
In a SWOT analysis, the manager and his team must position facebook data and verify the strategy of his institution/project in its field of activity. With it, several objectives can be achieved, including:
· Synthesis of external and internal environments.
· Action priorities.
· General diagnosis of the company: strengthening of positive points, indication of what should be improved, chances of growth, opportunities, etc.
· Sales forecast.
How to do a SWOT analysis?
To better understand SWOT analysis, the manager must understand the concepts of internal and external environments.
In the internal environment, the manager has control over what is the responsibility of his/her institution/company and its areas, such as marketing, finance, production and organization. Within this, the manager must categorize more options, such as employees, costs, location, structure, production capacity, professional qualifications, quality of services and products and available capital, for example.
As for the external environment, we have factors that exist outside the boundaries of organizations; that is, everything that is beyond the control of the institution/company. These agents can be customers, competitors, legislation, suppliers, distributors, partners, among others.
With these concepts well defined, categorize your strengths and weaknesses, internal and external, in a graphic matrix. Below is an example:
With this visualization, the reflections extracted from it must be interpreted in a way that unites the main components of the external and internal analysis, enabling a reliable diagnosis that supports medium and long-term planning. Reflections such as “How can I defend myself against threats?”, “How can my strengths enhance opportunities?”, “How can weaknesses hinder opportunities?” are some examples of how to direct planning.