Client resuscitation programs
Posted: Tue Jan 28, 2025 9:21 am
Send notifications about abandoned carts, offers, expiring promotions and other important events. Automate SMS or email reminders with offers to complete a purchase or take advantage of a special discount.
Example
A large online electronics store faced a problem with customer retention. Despite high traffic, a significant portion of customers did not return for repeat purchases. The company decided to implement a solution from MTS Exolve to improve its performance.
Market has connected the MTS Exolve SMS gateway to its CRM system.
Now, when certain triggers occur, such as the time since the last purchase or specific customer accounting directors email list actions (for example, adding a product to the cart without completing the purchase), the CRM transmits information to the gateway, and it sends automated SMS to the user.
Integration results:
Increase customer retention rate by 20%.
Reduce the amount of time spent setting up and sending out mailings by two hours per week.
Increased SMS conversion by 18%.
Implement projects to bring back "sleeping" clients. Make personal offers with discounts or bonuses to bring back their interest.
By applying these strategies, you will significantly increase your Retention Rate, customer loyalty and business profits.
Conclusion
The ability to natively and competently retain users is the key to long-term success.
Personalized communication, quality support, loyalty programs and regular interaction with customers provide a noticeable increase in the number of repeat purchases. Use the tools of the MTS Exolve API platform to optimize interaction processes and achieve better results.
Don't forget: satisfied customers come back themselves and bring new ones. Therefore, investments in their retention are investments in a stable and profitable future of the business.Database reactivation: how to get customers back
According to research by Frederick Reichheld of Bain&Company, attracting new customers costs from 5 to 25 times more than retaining old ones. However, the latter are not always active. Some interact with the company's mailing list, read the news, go to the website, perform other target actions, and some users show no interest.
Example
A large online electronics store faced a problem with customer retention. Despite high traffic, a significant portion of customers did not return for repeat purchases. The company decided to implement a solution from MTS Exolve to improve its performance.
Market has connected the MTS Exolve SMS gateway to its CRM system.
Now, when certain triggers occur, such as the time since the last purchase or specific customer accounting directors email list actions (for example, adding a product to the cart without completing the purchase), the CRM transmits information to the gateway, and it sends automated SMS to the user.
Integration results:
Increase customer retention rate by 20%.
Reduce the amount of time spent setting up and sending out mailings by two hours per week.
Increased SMS conversion by 18%.
Implement projects to bring back "sleeping" clients. Make personal offers with discounts or bonuses to bring back their interest.
By applying these strategies, you will significantly increase your Retention Rate, customer loyalty and business profits.
Conclusion
The ability to natively and competently retain users is the key to long-term success.
Personalized communication, quality support, loyalty programs and regular interaction with customers provide a noticeable increase in the number of repeat purchases. Use the tools of the MTS Exolve API platform to optimize interaction processes and achieve better results.
Don't forget: satisfied customers come back themselves and bring new ones. Therefore, investments in their retention are investments in a stable and profitable future of the business.Database reactivation: how to get customers back
According to research by Frederick Reichheld of Bain&Company, attracting new customers costs from 5 to 25 times more than retaining old ones. However, the latter are not always active. Some interact with the company's mailing list, read the news, go to the website, perform other target actions, and some users show no interest.