Digital coupons
Mobile wallet marketing is not just for driving repeat business; it can also attract first-time customers.
Say a user comes across your digital campaign but list of latvia cell phone numbers hesitates to buy without first trying the product. You can prevent losing new business and drive visitors to your physical store by simply allowing users to add a discount coupon directly to their mobile wallets.
While boosting your in-store traffic, you’ll also be able to attribute those conversions to specific digital campaigns, bridging the gap between your digital marketing efforts and in-store performance.
Example: Target often offers mobile coupons that customers can easily redeem in-store.
Example of a Target coupon in a mobile wallet
Source
Here are a few ideas for integrating discount marketing with mobile wallet capabilities:
Feature one-time percent-off coupons in your digital advertising campaigns.
Use QR code marketing on physical banners to promote discount offers.
Advertise buy one, get one free (BOGO) deals that customers can activate through a mobile wallet coupon.
Provide free gift coupons to incentivize repeat purchases.
In each campaign, simply include an option to add these coupons to the mobile wallet, and you're all set.
Related: 10 Abandoned Cart Email Examples & Best Practices to Boost Sales
Gift cards
It’s in your power to make gift giving and receiving an even more enjoyable experience with digital wallet marketing.
Digital gift cards offer a convenient way to send congratulations or express gratitude. While these are typically sent and accessed via a company's app or email, the ability to store a gift card in a mobile wallet is a step up.
Recipients can easily access and use the gift card without searching through messages or facing activation issues due to poor internet connections.
