What is SEO and how to optimize it
Posted: Thu Dec 05, 2024 6:48 am
If you’re not a digital marketing analyst or in any other role that deals with SEO, you’ve probably wondered what SEO is? Search Engine Optimization is the process of optimizing web pages and their content so that they are easily discoverable by users searching for content or pages that interest them. The term SEO also describes the process of facilitating the indexing of pages in search engines; the algorithms that find, index, and scan your website are called “crawlers.”
Even though the concept of what SEO is is quite simple, many SEO beginners still have questions about its details, such as:
How do you “optimize” your website or your company’s website for search engines?
How do you know how much time to invest in SEO?
How do you tell the difference between “good” SEO advice and “bad” advice?
Perhaps the most important feature of search engine optimization is how you can actually leverage SEO to help generate more traffic, leads, and sales for your business.
Why should you care about SEO?
Billions of searches are conducted online every day. This means there is a huge sweden phone number data amount of traffic and there is a good chance that someone is looking for a service or product that your company offers.
Many people search for specific products and services with the intention of paying for those things. These searches are known as commercial intent searches, which indicate from the searches that they want to buy something you are offering.
Google search buy car - what is seo blog
A query like “buy car” clearly shows commercial intent
People are searching for a lot of things that are directly related to your business. Plus, your potential customers are searching for all sorts of things that are vaguely related to your business. This means even more opportunities to connect with these types of people and help answer their questions, solve their problems, and become a trusted source for them.
Would you be more likely to buy a device from a trusted source that has given you great information the last 4 times you Googled it , or from someone you've never heard of?
What really works to generate SEO traffic from search engines?
When you learn about SEO, it’s very likely that the word Google will come up a lot because Google is the largest search engine in the world. And its usage may vary from one industry to another, but it’s very likely that Google is the dominant search engine player you want to appear on, but the best practices outlined in this guide will help you position your website and content to rank on other search engines as well.
Google dominates searches in Brazil with 88.9% of the market
Google dominates among search engines, but don't ignore other engines like Yahoo and Bing .
So how does Google determine which pages will appear to users? How do you get valuable traffic to your website?
Google's algorithm is extremely complex, but high-level:
Google is looking for pages that contain relevant, high-quality information for users.
Google's algorithm determines relevance by reading the content (using an AI called a “Crawler”) on your website and evaluating (algorithmically) whether that content is relevant to the person searching, based on the keywords contained in it and other factors (known as “ranking signals”).
Google determines “quality” by a number of means, but links to your site—the number and quality of other sites that link to your home page and site as a whole—is among the most important.
Increasingly, additional ranking signals are being evaluated by Google's algorithm to determine where a site will rank, such as:
How people interact with a website (Are they finding the information they need and staying on your site, or do they “bounce off” your site, or ignore your page in search results and never actually visit your site?)
A website’s loading speed and “mobile-friendliness”
How much unique content a site has (compared to “thin content” or duplicate, or low-value content)
There are hundreds of ranking factors that Google's algorithm considers, and Google is constantly updating and refining its process to deliver the best user experience.
Even though the concept of what SEO is is quite simple, many SEO beginners still have questions about its details, such as:
How do you “optimize” your website or your company’s website for search engines?
How do you know how much time to invest in SEO?
How do you tell the difference between “good” SEO advice and “bad” advice?
Perhaps the most important feature of search engine optimization is how you can actually leverage SEO to help generate more traffic, leads, and sales for your business.
Why should you care about SEO?
Billions of searches are conducted online every day. This means there is a huge sweden phone number data amount of traffic and there is a good chance that someone is looking for a service or product that your company offers.
Many people search for specific products and services with the intention of paying for those things. These searches are known as commercial intent searches, which indicate from the searches that they want to buy something you are offering.
Google search buy car - what is seo blog
A query like “buy car” clearly shows commercial intent
People are searching for a lot of things that are directly related to your business. Plus, your potential customers are searching for all sorts of things that are vaguely related to your business. This means even more opportunities to connect with these types of people and help answer their questions, solve their problems, and become a trusted source for them.
Would you be more likely to buy a device from a trusted source that has given you great information the last 4 times you Googled it , or from someone you've never heard of?
What really works to generate SEO traffic from search engines?
When you learn about SEO, it’s very likely that the word Google will come up a lot because Google is the largest search engine in the world. And its usage may vary from one industry to another, but it’s very likely that Google is the dominant search engine player you want to appear on, but the best practices outlined in this guide will help you position your website and content to rank on other search engines as well.
Google dominates searches in Brazil with 88.9% of the market
Google dominates among search engines, but don't ignore other engines like Yahoo and Bing .
So how does Google determine which pages will appear to users? How do you get valuable traffic to your website?
Google's algorithm is extremely complex, but high-level:
Google is looking for pages that contain relevant, high-quality information for users.
Google's algorithm determines relevance by reading the content (using an AI called a “Crawler”) on your website and evaluating (algorithmically) whether that content is relevant to the person searching, based on the keywords contained in it and other factors (known as “ranking signals”).
Google determines “quality” by a number of means, but links to your site—the number and quality of other sites that link to your home page and site as a whole—is among the most important.
Increasingly, additional ranking signals are being evaluated by Google's algorithm to determine where a site will rank, such as:
How people interact with a website (Are they finding the information they need and staying on your site, or do they “bounce off” your site, or ignore your page in search results and never actually visit your site?)
A website’s loading speed and “mobile-friendliness”
How much unique content a site has (compared to “thin content” or duplicate, or low-value content)
There are hundreds of ranking factors that Google's algorithm considers, and Google is constantly updating and refining its process to deliver the best user experience.