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What is WhatsApp Business API

Posted: Thu Dec 05, 2024 6:53 am
by Prisila405
Responding to this need of consumers and brands, WhatsApp has created two versions of its popular app, this time aimed at companies: the WhatsApp Business version , for small businesses, and the API for WhatsApp Business Platform (previously known as WhatsApp API), aimed at companies with thousands or millions of customers.

This WhatsApp API is an application programming interface that provides access list of egypt whatsapp phone numbers to all WhatsApp functionality from a third-party application approved by WhatsApp.

In this way, WhatsApp Business Platform differs from the traditional WhatsApp business version , as it allows you to connect a third-party platform to integrate the WhatsApp channel with a contact center, CRM, omnichannel tool, bots or all at once.

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In simple words, what this API does is facilitate communications between companies and their customers by automating part of the services, thus optimizing times during the sales or post-sales process.

Advantages: WhatsApp Business to take orders
Why do customers prefer to text or chat with their brands instead of visiting a branch , making a call to a contact center, writing an email, browsing a portal or downloading an app?