1. Know how to find solutions in data
data solutions
As the name suggests, the position is that of an ANALYST. And an analyst needs to observe data, point out patterns or correlations of numbers and from this draw conclusions, lessons or actions that generate positive results.
But since not everything is as it seems, the role of the media analyst tends to be switzerland phone number data greater than that. Since there is a shortage of qualified professionals today, the role of the media analyst is also often to create the plan, implement and manage the social media strategy.
To extract data, it is essential to know where to get it, gather this data in a clear visualization and from there generate reports and conclusions. For these and other reasons, the skills of a Data Scientist professional practically invade all areas of the job market and make all professionals adapt to at least understand what it is like to work with Data Science. If you want to be a good social media analyst, understanding data structures is essential.
Know what the main KPIs are in your area, so that you can bring metrics that are committed to the KPIs, and from these metric data you can read and find solutions. To find solutions amidst the data, the social media analyst focuses on the problem and relates data, looking for opportunities to generate traffic or buzz.
Remembering that the ultimate goal is always to generate revenue, even if your goal is to increase the perception of brand presence on social media.
2. Design
Our visual stimuli are 19x faster than any other stimulus.
Therefore, an image on social media has the effect of capturing attention.
Not that a social media analyst needs to be a designer, but understanding what is good and what is bad is essential to observe the success of actions and how much design contributes to this.
Various concepts such as Gestalt and color psychology can enhance a social media analyst's skills and set them apart in the market.
3. Copywriting
copywriting-social-networks
Do you know what it is? Copywriting is a relatively new concept in digital marketing in which you create a text or a sentence with technical elements of persuasion that encourage the reader to achieve a certain objective, such as leaving their contact details on a form or making a purchase. Basically, copywriting is text focused on selling.
Copywriting is, without a doubt, a separate subject and encompasses several concepts such as mental triggers, persuasion and the power of words. All of these concepts applied to the reality of social media make copywriting essential for generating engagement. Copywriting techniques are still little used by digital marketing professionals, as they believe that it is a technique that sometimes “doesn’t make a difference” due to the use of one word or another. However, the sooner you understand that everything in digital marketing must be guided by the importance of small details, the sooner you will understand the importance of copywriting.
So, start studying Copywriting. This way, you will have a huge competitive advantage, both for your career and for your projects.
4. Branding Basics
notions of branding on social networks
Branding is nothing more than the strength of the brand in front of a specific audience. How the brand is perceived in its market.
In social media, branding is a consensus in practically all objectives when talking about a brand on social networks. Therefore, the digital marketing professional who knows how to carry out and measure the importance of branding for social networks will be successful.
Much more than knowing concepts or having a degree in advertising and publicity, for example, it is much more important for you to be very clear about what sets your client or company apart, to be clear about the culture of your company or client, the tone of voice that the brand adopts and which actions are in line with the culture, tone of voice and KPIs.
Know how to interpret the brand's positioning on social media, analyzing what it is contributing to the community and to solving customers' problems.
Measuring these indicators will help to have a clear idea of the positioning and improve the performance of a social media analyst.
5. Technical knowledge of social networks
Technical knowledge of social networks
Before you start posting on any social network or making a plan, you need to understand how each social network works in technical terms.
Each one has a way of distributing content, a specific form of content format, different content styles and also many other technical aspects that can allow you to adapt your planning to it and achieve maximum performance.
Understanding how the social network platform behaves is a key to adapting content, posting frequency and being aware of the various advertising and privacy policies to avoid committing violations.
6. Sponsored Links
Sponsored links on social networks
In addition to knowing how to evaluate branding and engagement on social networks, social media analysts also need to know about ad performance. Ads are what financially drive a social network and make everything worthwhile for advertisers, platform managers, and users who view ads for relevant products.
Again, this is another world apart. Sponsored links have their own nuances and techniques that need to be mastered for positive performance.
The social media analyst will need to understand cpc, cpm, frequency, reach, keywords, ad groups, CTR rate, return on investment, conversion rate, cost per conversion among several other aspects.
Sponsored links are what will create a more direct link between the social network and actual sales results. Therefore, it is essential to closely monitor the performance of spending, the return on revenue from these expenses, and whether the ads on a given social network are worth it, taking into account the investment and the average ticket price of the product or service.
The more you understand about sponsored links, the more you will understand each social network's own tool and thus help your presence and results.
