A small marketplace that follows this model is Glambox
Posted: Thu Jan 30, 2025 10:22 am
Another advantage is the generation of extra revenue through the percentage of each third-party item sold. Finally, you gain by increasing the relevance of your brand, with personalization and proximity to the public and with more completed sales.
Bet on the blue ocean strategy
Blue ocean is a business concept presented in a book of the same name, which teaches that, in order to overcome the competition, you need to stop trying to overcome it. In other words, seeking markets that have not yet been explored is the best option.
How about using the blue ocean strategy and focusing on argentina phone number data a niche targeted at a specific audience and performing in that universe? This way, you create an opportunity to pulverize the market and generate more customized channels for your consumer.
A subscription shopping club for women. It sends subscribers beauty products from partners and discount coupons to be used on the website. By focusing on a specific segment and with a well-defined target audience, the company optimizes marketing resources and can use segmentation to serve each contact more closely.
Without growing too much and with good partners, it is possible to serve your target audience in a close and personalized way.
What you need to become a marketplace
In addition to choosing good partners, for a new marketplace to function properly and serve customers efficiently, it is necessary to have some technical resources on the ecommerce platform. Among them, we can highlight:
Scalable platform
To transform an online store into a marketplace, the ecommerce platform must be able to support the increase in demand and the growth in the variety of products that will be added to the website's catalog through new partnerships. Therefore, it is essential that the platform is scalable, that is, it must have the technology and capacity to grow with the business and adapt to new demands.
Bet on the blue ocean strategy
Blue ocean is a business concept presented in a book of the same name, which teaches that, in order to overcome the competition, you need to stop trying to overcome it. In other words, seeking markets that have not yet been explored is the best option.
How about using the blue ocean strategy and focusing on argentina phone number data a niche targeted at a specific audience and performing in that universe? This way, you create an opportunity to pulverize the market and generate more customized channels for your consumer.
A subscription shopping club for women. It sends subscribers beauty products from partners and discount coupons to be used on the website. By focusing on a specific segment and with a well-defined target audience, the company optimizes marketing resources and can use segmentation to serve each contact more closely.
Without growing too much and with good partners, it is possible to serve your target audience in a close and personalized way.
What you need to become a marketplace
In addition to choosing good partners, for a new marketplace to function properly and serve customers efficiently, it is necessary to have some technical resources on the ecommerce platform. Among them, we can highlight:
Scalable platform
To transform an online store into a marketplace, the ecommerce platform must be able to support the increase in demand and the growth in the variety of products that will be added to the website's catalog through new partnerships. Therefore, it is essential that the platform is scalable, that is, it must have the technology and capacity to grow with the business and adapt to new demands.