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What is the current moment of the user and the CTA

Posted: Thu Jan 30, 2025 10:22 am
by zihadhasan011
With as many ways to advertise on the Internet as there are screens and platforms to do so, it is normal for customers to associate negative connotations with advertising.

The trend we have seen in recent years with Storytelling or Transmedia Narratives is that brands do not want to be seen as a sales company, because the customer seeks to empathize with a message, to know that behind an advertisement there are people who agree with them in ideas, values ​​and feelings.

It is curious that, just now, when we consume more advertising, lebanon phone data brands are increasingly moving away from the concept of direct sales.

This new direction in advertising is due to terms such as neuromarketing . It is important to know that advertising techniques have used sociology or psychology to integrate the message with the human being.

For this reason, they know how to adapt to socio-cultural changes, taking into account technological innovations, advances in the web and, above all, social networks and the media.

In addition to knowing where the user is, brands adapt the aesthetics of the message to their tastes, which are totally related to the way we consume. This is where the call to action takes effect , both from a psychological and aesthetic point of view.