Opening rate To measure the opening rate, Mailchimp, for example, loads a small

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Transparent image in each email, invisible to the user. This way, whenever that image is loaded, it means that your email has been successfully delivered. Finally, to calculate the percentage of emails delivered, simply divide the number of emails sent by the number of emails opened.

For example, if you sent 1,000 emails and 150 of them were opened, then the open rate is 15%.

The opening rate is directly related to the subject lines of your campaign , that is, if you have a high percentage of opened emails it means that the subject of the message is attractive and relevant to your audience.

Test a few subject line variations to find out which one generates the best results for your business. You can use A/B testing tools to do this .

Sending frequency and segmentation of your list
If the opening rate is low, then you need to investigate whether nepal phone data the frequency of your email sending is too high or too low.

That will depend on your campaign goals and your persona's characteristics. But in most cases, sending too many emails negatively impacts the engagement rate per email sent.

Another factor that can negatively impact your newsletter is having a subscriber list that is too large. Therefore, segmenting your contact base helps you personalize your campaigns, which builds trust with your customers and solidifies your brand’s authority.

Ideal percentage for the opening rate
There is no ideal percentage for the opening rate, although in general they do not usually exceed 20%, since this will depend on the size of the business, segment, quality of the subscriber list, etc. If you want to evaluate your campaign, you can access the email marketing benchmark report , a compilation made by Mailchimp so that you can compare your rates with those of similar users.