2022 has arrived bringing significant changes to the market, and business trends need to keep up with these changes, adapting to consumer demands when creating new products and services. In 2021, we saw some trends consolidate, such as intelligent brand management, integration between the digital and physical worlds, prioritizing self-care, well-being and health in general, the increase in experiences offered to customers, the maturity of e-commerce, which requires an increasingly present digital positioning of companies, more flexible management models, such as the consolidation of home office and more solid digital marketing, through content creation. These trends are already a reality and have been accelerated since the beginning of the coronavirus pandemic in 2020.
In 2022, these trends continue to rise, but new elements have been added due to new market demands. Entrepreneurship continues at full steam, accompanied by a real expectation of economic recovery. It is known that digital transformation has changed the reality between brands and consumers, and within this context, new solutions are emerging to serve society, which we will learn about below:
1. Data security
This is such a relevant topic that a law (LGPD) was created to protect both the customer and the service provider. Cloud technology has been gaining more and more space in this scenario. Data gambling data singapore security will no longer be optional, as it will prevent irreparable damage.
2. Customer convenience
The strengthening of e-commerce and social networks has gained a lot of strength in recent years, which has led to new platforms emerging to assist sellers, enabling them to market their products and services in a straightforward and integrated way with the networks.
Another important point is that companies increasingly need to serve their market in a personalized way, prioritizing their customers' pain points, and thus generating a more solid and assertive connection. One of the businesses that has “piggybacked” on this trend is the logistics sector, in which carriers and platforms are increasingly agile and specialized in deliveries, adding greater value to businesses.
3. Concern about ESG
The ESG agenda (which addresses environmental, social and governance issues) is increasingly present in the reality of small and medium-sized businesses, and not just large ones. Different technologies are being developed to address concerns about reducing or offsetting the carbon footprint, for example.
4. Mental health on the rise
Social isolation has contributed to people's mental health being compromised, and in this scenario, businesses have emerged and continue to emerge to address these issues. The search for empathetic leadership and quality of life at work is already a reality. The difference now is that this concern will be more structured, through platforms that help improve people's mental health, as well as communities that are emerging to support society.
5. Distance Learning Business
The strengthening of distance learning (EAD) is a strong reflection of the pandemic, and it should continue for a long time. The demand for online courses has increased significantly, which is related to the new lifestyle of many people, since this model favors convenience and comfort, which are aspects valued by many.
Renata Torquato, professor of entrepreneurship in Unifor's management courses and Master in Business Administration.
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