Becoming an influencer

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"Anyone can be an influencer , even if they don't have a digital presence . You may have the power to influence in an environment as specific as your company, among your family, or in a broader context such as in a context of thousands of followers on a social network."

But you need to be critical and understand exactly why you want to become an influencer and in which area you want to be relevant.

Today, there is an idea, and even a pressure, that becoming an influencer is synonymous with success in life. Especially in the age of social media, with several examples of people making a living from the number of followers they have gained.

But you must understand that an influencer's visibility will not paraguay phone data necessarily bring the results you are looking for. And, more importantly, understand that there is a huge difference between influence and popularity:

"Popularity is when people like you. Influence is when they stop to hear what you have to say."

It is possible to achieve both, but the focus of personal branding is influence — and popularity is just one possible bonus.

"It's about gaining influence by being exactly who you are and what you have to offer the market. Whether it's in a context of ten people or a million."

But before we move on to practical advice, it's necessary to demystify something.