In a world where products and services exist across multiple channels with diverse purchasing possibilities, and where companies need to be aware of constant changes in consumer behavior, personalization is a key word in companies’ day-to-day operations. But how can this be done in practice? Here are 4 tips:
1. Have a clear vision of your customers - who they are and what they want, what they buy, when they buy, what is the average price they are willing to pay, what factors influence the purchase, etc. The secret here is to arm yourself with information that helps the entrepreneur understand the main factors that will be decisive in awakening the interest of their customers.
2. Research - to achieve the above objective, the entrepreneur will need to collect information and here are some ways to do this. It is possible to conduct structured market research by hiring an experienced gambling data uae v company, or the entrepreneur can do this himself by collecting secondary data and conducting ethnographic research, interviews with the defined segment and participatory design:
Ethnographic research - consists of observing how people act, how they interact, what needs and preferences they have, among other analyses;
Field interview - going into the field to collect stories and challenge what the entrepreneur thinks he knows about his customers' needs;
Participatory design - “diving” into people’s daily lives, understanding what the customer’s journey is like when they seek a solution through a product/service for a specific pain.
3. Prototyping - once you understand all the criteria that customers validate, whether functional, emotional and/or social, it is time to design creative solutions, looking at the deficiencies not met by the market. Here it is important for the entrepreneur to engage his team in a collaborative process in order to generate tangible, creative and innovative solutions.
4. Testing - now it's time to validate the product/service with your customers, that is, it's time to identify what was positive in the proposed prototype and adjust the deficiencies found, as well as possible areas for improvement. After adapting the tested elements, it's time to put the product/service on the market.
Having customer-centric solutions may seem complex, but it will undoubtedly be the easiest way for your customers to see value in your solution , as it will be at the center of your creation process.
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