Encourage comments and testimonials
Posted: Sat Feb 01, 2025 4:49 am
As I said before, people tend to trust what your customers say more than your own company.
So having their voice behind you is very important. Take advantage of your customers' engagement to:
• generate testimonials;
• comments in specialized places;
• success stories;
• generate own content.
An example of what we do here at Rock Content is to showcase our south korea phone data clients' positive experiences on social media.
Ask for directions
If your customer is satisfied with you and trusts your company, he certainly wants the people around him, whom he appreciates, to be equally successful.
If you use the NPS methodology, when a customer gives a score of 9 or 10, they are making it clear that they would recommend your services. It is up to you to take advantage of this.
Many companies reward their customers for referring new people precisely because they understand the importance of it.
Just look at the example of Uber or any other urban mobility application that grew exponentially based on recommendations from other people.
I could go on all day mentioning companies like Ifood and Meliuz, who know how to take advantage of this. Or are you going to tell me that you have never seen a message like this?:
By following these steps, you will not only have a much healthier company, but your marketing will also have a direct impact throughout your entire relationship with your customer.
That's why I said, at the beginning, that the funnel model as we knew it no longer works for the reality in which we live.
This reality is one in which marketing and customer relationships are much more cyclical, strengthening relationships and transforming your promoters into a new acquisition force.
If you want to implement this strategy in your company or talk about new marketing, just leave your comment!
You can also subscribe to our newsletter to receive amazing content in your inbox!
So having their voice behind you is very important. Take advantage of your customers' engagement to:
• generate testimonials;
• comments in specialized places;
• success stories;
• generate own content.
An example of what we do here at Rock Content is to showcase our south korea phone data clients' positive experiences on social media.
Ask for directions
If your customer is satisfied with you and trusts your company, he certainly wants the people around him, whom he appreciates, to be equally successful.
If you use the NPS methodology, when a customer gives a score of 9 or 10, they are making it clear that they would recommend your services. It is up to you to take advantage of this.
Many companies reward their customers for referring new people precisely because they understand the importance of it.
Just look at the example of Uber or any other urban mobility application that grew exponentially based on recommendations from other people.
I could go on all day mentioning companies like Ifood and Meliuz, who know how to take advantage of this. Or are you going to tell me that you have never seen a message like this?:
By following these steps, you will not only have a much healthier company, but your marketing will also have a direct impact throughout your entire relationship with your customer.
That's why I said, at the beginning, that the funnel model as we knew it no longer works for the reality in which we live.
This reality is one in which marketing and customer relationships are much more cyclical, strengthening relationships and transforming your promoters into a new acquisition force.
If you want to implement this strategy in your company or talk about new marketing, just leave your comment!
You can also subscribe to our newsletter to receive amazing content in your inbox!