What actions allow you to generate more MQLs?
Posted: Sat Feb 01, 2025 5:11 am
Once the lead is obtained, we must apply some strategies to increase the conversion rate. Here are some of the most popular ones:
With TYP
Once a visitor becomes a lead on a landing page , they are sent to a thank you page, better known as a Thank You Page . It is a golden opportunity to continue interacting with the person.
Design the TYP with the same attention to detail as the landing page. A clean, attractive design that is in line with the buyer persona. Then, focus on the content, simplify it so that it is easy to read and motivate them to ask for more.
Offer them an extra product or service and add a form to turn it into an MQL.
Lead nurturing
Nurturing potential customers is vital. It is what helps them mature taiwan phone data and move through the sales funnel. Any digital marketing or inbound marketing strategy must have this point clearly stated in all departments.
Checkbox
Another way is to add an "interested" checkbox to the information download forms on the landing page.
In this way, the user directly demonstrates that he or she is interested in the products and services you offer. This way, you can proceed to send the correct information.
Links in the blog
The basis of inbound is content and this is associated with a blog . Whenever the post allows it, a direct link to an offer can be added and, in this way, the user will be able to download some content beforehand.
However, it must be done intelligently. If this action is abused, the lead may see it as intrusive or abusive.
Criteria for defining an MQL
The criteria for defining an MQL are as follows:
read about your product/service;
is interested in knowing about your company;
navigate your site, click on internal links, visit other blog posts;
is interested in the content;
visit the landing page to request information;
shares its data with you;
establish personal contact with your company.
With TYP
Once a visitor becomes a lead on a landing page , they are sent to a thank you page, better known as a Thank You Page . It is a golden opportunity to continue interacting with the person.
Design the TYP with the same attention to detail as the landing page. A clean, attractive design that is in line with the buyer persona. Then, focus on the content, simplify it so that it is easy to read and motivate them to ask for more.
Offer them an extra product or service and add a form to turn it into an MQL.
Lead nurturing
Nurturing potential customers is vital. It is what helps them mature taiwan phone data and move through the sales funnel. Any digital marketing or inbound marketing strategy must have this point clearly stated in all departments.
Checkbox
Another way is to add an "interested" checkbox to the information download forms on the landing page.
In this way, the user directly demonstrates that he or she is interested in the products and services you offer. This way, you can proceed to send the correct information.
Links in the blog
The basis of inbound is content and this is associated with a blog . Whenever the post allows it, a direct link to an offer can be added and, in this way, the user will be able to download some content beforehand.
However, it must be done intelligently. If this action is abused, the lead may see it as intrusive or abusive.
Criteria for defining an MQL
The criteria for defining an MQL are as follows:
read about your product/service;
is interested in knowing about your company;
navigate your site, click on internal links, visit other blog posts;
is interested in the content;
visit the landing page to request information;
shares its data with you;
establish personal contact with your company.