8 video metrics that tell you if your content is good
Posted: Sat Feb 01, 2025 5:11 am
Good content produces lasting results, as it attracts attention, wins trust and creates an identification with the public that consumes it. To know if your content is good or not, we need metrics that indicate the effect it has on your audience.
The main way to find this out is to analyze the following points in your video strategy:
1. Visualizations
The number of views your videos get may not be the most in-depth metric to indicate your performance, but it is the first sign.
If few people view the material you have created, you will hardly be able to create a significant audience and make an impact on it.
On the other hand, high views and low retention, for example, may indicate that the content is engaging but not impacting the audience and needs adjustments.
2. Retention
Retention is a measure of how long your audience watches your videos. With a good still image or thumbnail, an attractive title, and a well-crafted SEO strategy, you may attract many people.
But if even a very small portion of that audience continues to watch your thailand phone data content after the first few seconds, something is wrong. Retention shows how relevant and interesting your content is, so it's an indispensable metric.
Template to accompany metrics!
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3. Reproduction rate
Play rate compares how many people played your video relative to the total number of visitors to the page.
Considering the high engagement that videos usually have, a good portion of users who reach your page or feed will play your video.
If this doesn't happen, you'll need to adjust some visual aspect, change the player or the position of your video on the page.
The main way to find this out is to analyze the following points in your video strategy:
1. Visualizations
The number of views your videos get may not be the most in-depth metric to indicate your performance, but it is the first sign.
If few people view the material you have created, you will hardly be able to create a significant audience and make an impact on it.
On the other hand, high views and low retention, for example, may indicate that the content is engaging but not impacting the audience and needs adjustments.
2. Retention
Retention is a measure of how long your audience watches your videos. With a good still image or thumbnail, an attractive title, and a well-crafted SEO strategy, you may attract many people.
But if even a very small portion of that audience continues to watch your thailand phone data content after the first few seconds, something is wrong. Retention shows how relevant and interesting your content is, so it's an indispensable metric.
Template to accompany metrics!
Leave your email and receive it for free!
3. Reproduction rate
Play rate compares how many people played your video relative to the total number of visitors to the page.
Considering the high engagement that videos usually have, a good portion of users who reach your page or feed will play your video.
If this doesn't happen, you'll need to adjust some visual aspect, change the player or the position of your video on the page.